Kidjo TV wanted to establish a stronger organic presence in the highly competitive children’s app category. The main objectives were to improve the app’s visibility in search results and increase its organic install rate. The challenge was especially complex given the niche audience and specific market of French-speaking Swiss users.
Kidjo TV – Vidéos Jeux et Comptines is an engaging app tailored for French-speaking children, offering a diverse collection of videos, interactive games, and nursery rhymes. Designed to entertain and educate, Kidjo TV ensures a safe, kid-friendly experience that supports learning through fun.
Kidjo TV wanted to establish a stronger organic presence in the highly competitive children’s app category. The main objectives were to improve the app’s visibility in search results and increase its organic install rate. The challenge was especially complex given the niche audience and specific market of French-speaking Swiss users.
Kidjo TV experienced a substantial increase in the number of keywords for which it ranked, achieving 470% growth over an 18-week period. This improvement in keyword coverage drastically enhanced the app’s visibility. By improving Kidjo TV’s search ranking and organic visibility, the app saw a noticeable rise in organic installs over six months, directly contributing to its growth in market share within its target audience. Kidjo TV secured top rankings for targeted keywords in the Swiss app store, strengthening its reputation as a go-to app for French-speaking children. The outcomes of our partnership include:
Organic transactions increased
Organic conversion rate improved
Increase new users from organic traffic
As part of our partnership, Kidjo TV has the advantage of having a dedicated approach to optimizing for a specific language and region proved essential for Kidjo TV’s success. Tailoring keywords and descriptions for the Swiss-French market was pivotal in achieving these results. saying,
“Working with AppFillip on ASO has been transformative. The significant boost in visibility and installs we’ve achieved through their strategy has truly helped us stand out in the market.”
Ecommerce
growth
Increase in organic sessions
Increase in organic contact form submissions
