Drastically improving its Visibility in the App Store

Fit30 faced a common but critical challenge: gaining visibility and traction in an overcrowded app market without a high-cost marketing strategy. With fitness apps vying for user attention, Fit30 needed a competitive edge to stand out on the app store, especially against established players.

About 30 Day Fitness Challenge Fit 30

30 Day Fitness Challenge Fit30 is a pioneering fitness app designed to help users achieve their fitness goals through guided, structured workout challenges over a 30-day period. The app offers tailored exercise routines, tracking features, and motivational tools to keep users engaged and consistent. Seeking a unique advertising solution, Fit30 aimed to maximize Return on Investment (ROI) while keeping marketing costs low and effective.

The challenge

Enhance Organic Visibility: Increase the number of relevant keywords that Fit30 ranked for to drive organic traffic.
Secure Top Keyword Rankings: Target high-impact keywords to achieve top-ranking positions and improve discoverability.
Boost Conversion Rates: Optimize elements on the app store page to improve conversion rates from app views to downloads, maximizing ROI.

Services Used:

App Store Optimization

STRENGTH IN NUMBERS

Business impact

Fit30 experienced a remarkable 620% increase in keywords it ranked for, drastically improving its visibility in the app store and enabling a wider audience reach. Within just eight weeks, Fit30 achieved top rankings (positions 1, 2, and 3) for five critical keywords, amplifying its visibility and establishing a strong presence in the fitness app market. The optimized app page and targeted keywords led to an increase in conversion rates, with more users converting from app views to downloads, maximizing ROI and user acquisition. The outcomes of our partnership include:

620%

Increase in Keywords

20%

Organic conversion rate improved

160%

Increase new users from organic traffic

Esteemed digital marketing solutions

As part of our partnership, 30 Day Fitness Challenge Fit30 has the advantage of having a case study underscores the power of a well-implemented ASO strategy in driving organic growth without a high-cost marketing budget. By leveraging data-driven keyword optimization and focused app page enhancements, Fit30 successfully increased visibility, secured top keyword positions, and achieved substantial improvements in conversion rates, saying,

“The ASO efforts transformed our app’s visibility. The spike in keyword rankings and improved conversion rates exceeded our expectations, all within a modest budget. We’re thrilled with the results!”

For 30 Day Fitness Challenge Fit 30, we put together a robust digital strategy that includes: