Photic faced significant challenges in establishing a foothold in competitive app markets. Despite offering a robust photo editing toolset, the app struggled with visibility, low organic downloads, and high costs of user acquisition. The primary goal was to enhance its app store presence and drive growth in key markets.
Photic – Pic & Photo Editor is a versatile mobile app offering a suite of powerful photo editing tools. Aimed at a global audience, Photic sought to enhance its presence in key markets and connect with users seeking high-quality photo editing solutions.
Photic faced significant challenges in establishing a foothold in competitive app markets. Despite offering a robust photo editing toolset, the app struggled with visibility, low organic downloads, and high costs of user acquisition. The primary goal was to enhance its app store presence and drive growth in key markets.
Conducted extensive research to identify high-impact keywords relevant to photo editing. This strategy aimed to increase the app’s searchability and relevance in app store searches. Revamped the app’s descriptions, feature highlights, and promotional content to ensure clarity and appeal, encouraging potential users to download the app. Tailored the app content to fit different cultural contexts and languages, making it more relatable to users in target markets. Developed in-app campaigns to encourage user interaction, leading to higher retention rates and positive user reviews. Implemented robust tracking systems to monitor key performance indicators (KPIs) and make data-driven adjustments to the strategies.
App Store Optimisation
Content Enhancement
User Engagement Strategies
As part of our partnership, Photic has the advantage of having a comprehensive audit of the app’s existing keywords and descriptions, leading to targeted optimizations. saying,
“The partnership with the app marketing team transformed our app’s visibility and user acquisition strategies. We saw incredible results that exceeded our expectations”
Ecommerce
growth
Increase in organic sessions
Increase in organic contact form submissions
