Enhance App Store Presence

Photic faced significant challenges in establishing a foothold in competitive app markets. Despite offering a robust photo editing toolset, the app struggled with visibility, low organic downloads, and high costs of user acquisition. The primary goal was to enhance its app store presence and drive growth in key markets.

Appfillip - App Store Optimization Company
About Photic – Pic & Photo Editor

Photic – Pic & Photo Editor is a versatile mobile app offering a suite of powerful photo editing tools. Aimed at a global audience, Photic sought to enhance its presence in key markets and connect with users seeking high-quality photo editing solutions.

Appfillip - App Store Optimization Company

The challenge

Photic faced significant challenges in establishing a foothold in competitive app markets. Despite offering a robust photo editing toolset, the app struggled with visibility, low organic downloads, and high costs of user acquisition. The primary goal was to enhance its app store presence and drive growth in key markets.

 

STRENGTH IN NUMBERS

Business impact

Conducted extensive research to identify high-impact keywords relevant to photo editing. This strategy aimed to increase the app’s searchability and relevance in app store searches. Revamped the app’s descriptions, feature highlights, and promotional content to ensure clarity and appeal, encouraging potential users to download the app. Tailored the app content to fit different cultural contexts and languages, making it more relatable to users in target markets. Developed in-app campaigns to encourage user interaction, leading to higher retention rates and positive user reviews. Implemented robust tracking systems to monitor key performance indicators (KPIs) and make data-driven adjustments to the strategies.

198%

App Store Optimisation

20%

Content Enhancement

160%

User Engagement Strategies

Esteemed app marketing solutions

As part of our partnership, Photic has the advantage of having a comprehensive audit of the app’s existing keywords and descriptions, leading to targeted optimizations. saying,

“The partnership with the app marketing team transformed our app’s visibility and user acquisition strategies. We saw incredible results that exceeded our expectations”

For Photic, we put together a robust app marketing strategy that includes:

+40 %

Ecommerce 
growth

236 %

Increase in organic sessions

131 %

Increase in organic contact form submissions