Koko－Chat, Flirten & Dating wanted to strengthen its presence in the German dating app market. Facing high competition from established brands, Koko needed to enhance its visibility and reduce user acquisition costs while maintaining high conversion rates.
Koko is a German dating app designed for individuals seeking meaningful connections and relationships. With a focus on fostering real connections, Koko aims to create a platform where users can engage in genuine conversations and find compatible matches in a safe, enjoyable environment.
Koko’s initial challenges included low visibility on app stores and high costs associated with user acquisition. The app had limited ranking keywords, affecting organic growth, and a relatively high Cost Per Install (CPI) due to the competitive nature of the dating app market.
Through the implementation of a well-researched keyword strategy and localization, Koko saw a 500% increase in the number of keywords for which it ranked. This enhanced visibility boosted organic search traffic, positioning Koko as a prominent option among dating apps in Germany. Targeted ad campaigns and localized appeal enabled a substantial 52% decrease in Cost Per Install (CPI). This cost reduction allowed Koko to allocate more resources to expansion and further UA strategies, all while maintaining a high-quality user base. The combination of ASO and a strong localization strategy resulted in a notable increase in organic conversion rates. Users who discovered the app through organic search were more likely to install and engage, demonstrating the effectiveness of the ASO improvements.The outcomes of our partnership include:
Keyword Strategy and Localization
Organic conversion rate improved
Increase new users from organic traffic
As part of our partnership, a data-driven approach to ad campaign creation and optimization, the reduction in CPI demonstrates that well-executed, targeted ads can both decrease acquisition costs and maintain the quality of users acquired, saying,
“Working with AppFillip transformed our app’s visibility and helped us connect more authentically with our audience. Their ASO and UA strategies delivered outstanding results, and we couldn’t be more pleased with the growth achieved.”
Ecommerce
growth
Increase in organic sessions
Increase in organic contact form submissions
