Typs aimed to secure a top 3 ranking in the app store within its category while also boosting organic conversion rates. Given the highly competitive nature of the dating app market, standing out required a strategic approach to keyword selection, user engagement, and app store optimization that would appeal to a diverse audience.
Typs is a unique and innovative app designed to help users craft engaging text messages for dating apps, making the online dating experience more successful and less intimidating. With a vision to become one of the top-ranking apps in its category, Typs sought to improve organic visibility and conversion rates on the app store to attract a larger audience.
Typs aimed to secure a top 3 ranking in the app store within its category while also boosting organic conversion rates. Given the highly competitive nature of the dating app market, standing out required a strategic approach to keyword selection, user engagement, and app store optimization that would appeal to a diverse audience.
Typs achieved a top 3 ranking in the app store within its niche, significantly improving its discoverability. Optimized content and visuals led to a 30% increase in organic conversion rates. Positive user reviews increased by 40%, further bolstering Typs’ reputation and appeal on the app store. Performance tracking and adjustments contributed to a steady increase in organic growth, with Typs seeing a 25% increase in downloads quarter-over-quarter. The outcomes of our partnership include:
Positive User
Reviews
Organic conversion rate improved
Increase new users from organic traffic
As part of our partnership, This project highlights the importance of a targeted ASO strategy in the competitive app marketplace. Through a combination of competitor analysis, keyword optimization, and user engagement initiatives, Typs successfully achieved its goal of improving organic visibility and conversion rates. This case study demonstrates the impact of combining ASO with growth tactics to drive sustained app growth.
“The team’s ASO expertise and proactive approach made all the difference. We’re thrilled with the results and proud to have achieved a top ranking in our category, thanks to a partnership that truly understood our vision.”
Ecommerce
growth
Increase in organic sessions
Increase in organic contact form submissions
