Category Stories

450% Keywords Rank Growth

The client needed to establish a strong foothold in search rankings to drive user acquisition and increase engagement. With limited initial traction on crucial keywords, achieving top positions was essential to improve app discoverability and maximize market penetration.

About Rivers Casino

Rivers Casino Pittsburgh offers an immersive online casino gaming experience. As an established entity in the U.S., Rivers Casino sought to expand its online footprint into the competitive UK market, requiring a tailored strategy to reach and resonate with a new demographic.

The challenge

Entering the UK market presented Rivers Casino Pittsburgh with unique challenges, particularly around enhancing its organic presence in a highly competitive landscape.

The client needed to establish a strong foothold in search rankings to drive user acquisition and increase engagement. With limited initial traction on crucial keywords, achieving top positions was essential to improve app discoverability and maximize market penetration.

Services Used: App Store Optimization (ASO), Keyword Rank Growth

Keyword Research & Optimization, Metadata Optimization

STRENGTH IN NUMBERS

Business impact

Through targeted ASO efforts, Rivers Casino Pittsburgh achieved a substantial 450% increase in keyword rankings, significantly strengthening its organic visibility within the UK market.
In just seven weeks, four critical keywords attained top 10 positions, drastically improving the app’s exposure to high-intent users and making it a go-to choice within its category.
The ASO strategies led to a notable rise in the app’s conversion rate, driving more users to engage actively with the app, thus contributing to sustainable growth.

450%

Increase in Keyword
Rankings

Ranked in Top 10 Keywords

160%

Increase in Conversion Rate

Esteemed digital marketing solutions

Our approach focused on leveraging App Store Optimization and a Keyword Ranking Growth strategy designed for the UK market.

Keyword Research & Optimization: Conducted thorough keyword research to identify high-value terms relevant to the online casino market in the UK. Selected keywords based on search volume, relevance, and competitive feasibility.
Metadata Optimization: Updated the app’s metadata, including title, description, and keyword tags, with a specific focus on incorporating high-impact keywords to enhance search visibility.
Localization for UK Audience: Adapted keywords and app store content to appeal to the preferences of the UK user base, ensuring relevance and resonance.
Performance Tracking & Iteration: Closely monitored keyword rankings and app store performance metrics to make iterative adjustments, optimizing for rapid improvement in visibility and conversion rates.

“Thanks to the dedicated ASO efforts, our app saw unprecedented growth in the UK market. The team’s expertise in keyword optimization played a significant role in achieving top rankings and boosting our app’s visibility and engagement.”

For River Casino, we put together a robust App Strategy that includes: