- +40%
Featured in App Stores
Baby Panda Care needed to stand out in a highly competitive children’s app market.
About Baby Panda Care
Developed by BabyBus, Baby Panda Care is a highly interactive and educational app tailored to young children. Through engaging and age-appropriate content, it aims to provide a fun, safe, and educational digital experience. However, the client faced high Cost Per Install (CPI) compared to other similar apps, which was impeding its growth and scalability.
The challenge
Baby Panda Care needed to stand out in a highly competitive children’s app market. Despite strong content, it struggled with:
- High CPI: Acquisition costs were significantly higher than industry averages, limiting budget efficiency.
- Low Keyword Rankings: The app was not ranking well for critical keywords, affecting its visibility and organic reach.
- Limited Download Growth: The client aimed to increase downloads through both organic and inorganic methods to foster steady, long-term growth.
Services Used:
STRENGTH IN NUMBERS
Business impact
Through meticulous ASO efforts, Baby Panda Care saw a 640% increase in the number of keywords it ranked for, greatly expanding its visibility in the app store and capturing a larger audience. Within just 17 weeks, ten critical keywords achieved top rankings (positions 1, 2, and 3), greatly improving the app’s discoverability and download rates. Through highly targeted advertising and cost-optimization strategies, we achieved a 480% decrease in CPI, making user acquisition significantly more affordable and sustainable for the client. With a well-rounded app store strategy and improved ad efficiency, downloads surged, further amplified by an increase in organic traffic. The increased popularity and engagement of Baby Panda Care led to a coveted feature in app stores, giving an additional boost to both visibility and download volume.
Increase in Keywords
Top-10 Keywords Achieved Positions
Popularity & Engagement
Esteemed app marketing solutions
As part of our partnership, Baby Panda Care has the advantage of having well-rounded app store strategy and improved ad efficiency, downloads surged, further amplified by an increase in organic traffic. saying,
“The team’s expertise in ASO and UA has been transformational for Baby Panda Care. We’ve seen remarkable improvements in app visibility, keyword rankings, and download growth, all while reducing our CPI. Their approach has made a tangible difference for our brand.”
- App Store Optimization (ASO)
- User Acquisition (UA)
- Growth Hacking
- Public Relations (PR):
+40 %
Ecommerce
growth
236 %
Increase in organic sessions
131 %
Increase in organic contact form submissions
