The challenge
Baby Panda Care needed to stand out in a highly competitive children’s app market. Despite strong content, it struggled with:
- High CPI: Acquisition costs were significantly higher than industry averages, limiting budget efficiency.
- Low Keyword Rankings: The app was not ranking well for critical keywords, affecting its visibility and organic reach.
- Limited Download Growth: The client aimed to increase downloads through both organic and inorganic methods to foster steady, long-term growth.