Organic Rank Growth

Looking to enhance their app presence and improve ASO performance, XM enlisted the help of AppFillip. Our team collaborated closely with this leading trading app to develop and implement a comprehensive app marketing strategy, leading to significant growth in visibility and user acquisition.

Appfillip - App Store Optimization Company
About XM Trading

XM Trading is a global financial platform that allows users to trade Forex, derivatives on stocks, metals, and more. They provide trading services to clients across various regions with a focus on user-friendly app experiences.

Appfillip - App Store Optimization Company

The challenge

XM APP faced tough competition in both the South Asia and UAE markets. Despite a robust trading platform, the app struggled with visibility, organic traffic, and maintaining competitive rankings for crucial trading-related keywords. There was also a need to enhance their app’s overall reputation, especially in markets saturated with competing apps offering similar services.

The primary challenge was to boost the app’s organic reach and improve keyword rankings in a short time frame to stay competitive.

Services Used:
STRENGTH IN NUMBERS

Business impact

With our tailored ASO strategy, XM APP saw remarkable improvements in both South Asia and UAE regions. We achieved a 400% increase in keyword ranking for high-traffic trading terms, which resulted in increased organic downloads. The higher visibility not only brought more users but also improved the app’s standing in the stores, leading to a better user retention rate. This enhancement in reputation attracted more positive reviews, ultimately contributing to sustained growth and recognition.

400%

increase in keyword ranking 

20%

increase in user retention over six months

150%

150% rise in organic downloads

Esteemed digital marketing solutions

Our approach to marketing XM APP was rooted in a deep understanding of both the South Asia and UAE markets. We began with comprehensive keyword optimization, focusing on high-traffic trading terms to enhance visibility in app store searches. By localizing app store descriptions and creatives, we were able to capture the attention of the regional audience, significantly improving conversion rates. Our A/B testing of app visuals, including screenshots, videos, and icons, further boosted user engagement, leading to an increase in organic downloads. This combination of creative optimization and strategic keyword placement helped the app achieve a 400% rise in keyword rankings.

In addition to organic efforts, we ran targeted paid campaigns such as Apple Search Ads and Google App Campaigns, which contributed to an overall 150% increase in downloads. To maintain the app’s reputation, we implemented a proactive review management strategy, resulting in a significant jump in the average rating from 3.5 to 4.2 stars

For XM, we put together a robust App strategy that includes:
  • Comprehensive Keyword Optimization
  • Localized App Store Listings
  • Optimized Visual Assets
  • Strategic Paid Advertising Campaigns
  • Review and Reputation Management