Introduction
In this fast-paced world of mobile apps, where competition is the rhythm and innovation is the heartbeat, this creates the need for global recognition. You have built an incredible app-now it is the time to let the world know. Enter the superhero cape of App Store Localization, a dynamic strategy that can unlock the potential of a worldwide audience, which can propel the height of success in the app marketing world.
What is App Store Localization?
App Store Localization is the procedure of making your app visible in several languages. App Store Localization involves an in-depth understanding of unique views of the target market, societal and cultural norms, and an in-depth knowledge of the surroundings. It contains four levels: Minimum viable translation (MVL), Keywords Research and Localization of Metadata, Culturalization of creatives, and Culturalization of in-app content. These levels help apps boost visibility, optimize the app’s store presence, and increase engagement and downloads to attract the target market. The main benefit of a localized app store presence is that it helps break the linguistic and cultural norms to succeed in the markets and increase the conversion rate.
Why is App Store Localization Important?
In today’s global market, linguistic and cultural barriers are present, making app store localization more critical for the local market. English is considered an international language, and it is widely spoken by 25% of the population and diminishes with time. Most users prefer their native language- while English is their proficient language. App Store Localization helps to break down these barriers, help the apps reach a wider audience, and gain popularity in new markets. It helps your app be custom-made for a specific culture, population, and country, resulting in downloads and visibility.
Which languages to localize your App/Game into?
When different options are available, choosing the languages to localize apps/games is daunting. The Google Play and iOS App Store offer around 50 languages, and its localization requires abundant resources. App developers must consider factors like app genre, monetization capabilities, total addressable market size, target users, and market. You need to choose the language which can instantly impact the downloads and visibility of the app.
How to Create an Effective App Store Localization Strategy?
Create an environment where understanding the target markets and users is required. Some factors need to be considered, like the availability of internal resources, the app’s genre, monetization capabilities, and total market size. Selection of the correct language to localize the app in the local market. It can proceed by choosing the correct terminology, which can impact the downloads and visibility of the apps in the app store. Select primary locale as the default for regions where apps are not localized.
After setting the language and target users, it is time to localize and optimize the app in the app store presence. These steps include localizing the app’s name, subtitle, and description, choosing the appropriate keywords and localizing them, localizing videos and screenshots, and localizing ratings and reviews. Culturalization is also one of the prominent points for localization. Do not use offensive language and topics; use proper format and references. Design the custom app store page to make the local users comfortable and capture the app’s target market. While monitoring the app’s localization, it is vital to tweak the performance of the localization. Don’t miss the app’s creative for localization, which includes improving fonts and culturalization of in-app content.
Define your Target Users and Markets.
Define the target users and markets before going into localization of your app. Several factors include the app’s genre, total recognizable market size, monetization capabilities, and accessibility of internal resources. Understanding the need for the language can positively impact the downloads and visibility of the apps. Understanding the nerves of your users helps you to connect with them on a personal level.
Breaking Down the Walls: Language Barrier Be Gone
Imagine your app as a wanderer in a hectic market. Without the intervention of localization, it can be like shouting in a language nobody understands. Here, localization emerges as a pathway between your app and the target users worldwide. App store localization breaks the walls of the linguistic barrier and connects users with their native language. App Store Localization ensures that users remain intact in their comfortable language with the app.
Optimize and Localize your App Store Presence.
After selecting the languages for your app, the following process is to optimize and localize your app. Firstly, you need to choose the relevant keywords that are popular in your target market and localize that keywords. This process will improve the discoverability of apps in the app stores. You need to localize the app’s name, description, and subtitle to make it engaging for the particular region. You should localize the videos and screenshots to make them appealing to the local users. This process will help the users understand the app’s concept clearly. Finally, use the proper fonts, dates, and currencies to make them adaptable for the target users.
Conclusion
In conclusion, App Store localization can make or break the success of apps in the app worldwide. You have recognized the market and target users; now it is time to localize and optimize the app store presence, tweaking the app, selecting the correct language(s), and optimizing the app creatives for localization. With all these strategies, you can boost the app localization strategy, increase the downloads, and increase your app’s opportunity for victory in the app marketing world.
