5 Interesting ways for Extend the mobile Facebook app installs ads
Mobile apps are helping more and more businesses to grow. The mobile app installs Facebook ads enable businesses to connect to the users most likely to install your app. You can encourage more people to use your app. Mobile app installs ads are directly linked to Google Play, App Store, and Kindle Fire Store. Users can download their mobile app immediately. And they can be transferred to Facebook, Instagram and Audience Network.
Mobile app marketers quickly recognize the power of Facebook’s mobile newsfeed to drive application discovery and adoption. The social network uniquely connects an unprecedented audience (more than 680 million users of mobile devices), with targeting data and display unit designed to drive especially mobile app downloads. With these blocks Facebook mobile phone app installs ads, marketers have applications and games of all sizes, regardless of their class, have the opportunity to reach their volume and distribution.
As mobile applications marketers change their dollars on Facebook, they want more and more, what makes the user click? It’s not surprising that she discovers that creativity is one of the key ingredients to conduct an advertising campaign to install mobile apps on Facebook.
But like everything else, there’s a learning curve if you want to optimize your Facebook installation campaigns for installation. There are interesting ways to improve your Facebook advertising for apps. Instead of writing a ticket monster blog, all the covers, I summarized in five main elements or columns to share with you.
These are the keys to an advertising campaign to install Facebook applications for your mobile application. Nail each one of them and you will end up saving a lot of time, money and frustration.
So let’s look at the five elements and see how you can improve them.
1.Continue focused on targeting your app installs ads…
Targeting makes Facebook ads so powerful compared to other advertising platforms. Do it well and see how your ads are triggered.
Alignment is about putting your ads in front of the right people. And for us, it’s the right people to download, use and spend money on our apps.
Facebook offers a variety of orientation options. Let’s look at the different segmentations available and what you can do with them.
- Demographics: identify people by location, gender, age, marital status, level of education, work, financial income and wealth, ethnic affinity, generation, whether parents live, political preference or specific life events. Wow, it’s a good list!
- Interests – Here it starts to be really cool. You can talk to people based on what they are interested in. Super strong things!
- Behavior: If that’s not enough, you can also use Facebook to target audiences based on behavior. These are just a few examples of some behaviors that can be addressed:
- People who travel frequently.
- People who have made a purchase in a luxury store.
- Or people who live in a house that uses bottled water. And yes, all these orientation options are taken directly from Facebook. I’m always surprised (and sometimes a little scared!) Detailed information Facebook has on its user base. But hey, it’s great for us advertisers!
Here are my tips to help app developers improve the targeting of Facebook app installs ads:
- Calculate who your perfect user is. Whether through analysis or market research, you have to be very specific about how your users are the most useful applications. This will make orientation much easier and more effective.
- Once you know who the ideal user is, use the demographic targeting to find them. Reduce demographic segmentation as much as possible.
- Be specific with interest orientation. Suppose you have run an application. You can contact people who are interested in “fitness and well-being”. But health and fitness are a big issue, right? In other words, you probably do not want to show your ads to anyone interested in yoga. The good news is that you do not have to! It can be very granular and guide people who are interested in running, and that’s what I recommend.
- Talk to users who are interested in your competitors. You can also use segmentation of interests to target users based on the products or services you’re looking for. This means that you can often guide people, depending on whether they are interested in a particular application.
2. Catch the eye with an impressive picture or video.
Once you’ve set up your targeting, it’s time to create the app’s install screen. The image or video you use is the first thing people see, so you have to count it. A video or a second image will not cut it.
The role of the image or video is to attract the attention of your ideal user. Always remember when creating pictures and videos. Notice that I said the ideal user and not anyone. I could use a picture of a pink gorilla dancing in the street and be attracting the attention of a large audience, but if 99% of those people are not interested in its application, it does not matter.
Here are some tips for creating an effective picture or video.
- Watch your competitors to get an idea of what works. Take advantage of the work of the major marketing departments by studying the images and videos used. See what techniques you use and apply them to your own pictures.
- Do not apply the same policies to all applications. Once you engage with competitors, you’ll find that each technique works best for specific application categories. Find out what works for your category.
- Wear something bright, eye-catching and interesting. There are many things on the Facebook thread. You want to stay on the noise.
- Make it relevant. For example, if your application is a running application, it would be better to point a person who is walking than someone sitting in front of the TV on the couch.
- Do not use poor quality images. This will give the first impression of your application. If you use a blurred image with poor quality, users will expect a level of quality that matches that of your application.
3. Capture the click with an Interesting text
After reviewing the image or video of the app’s install screen, next, read the ad title and message text.
The picture has already done its work and attracted attention. Now it’s up to the text to convince that person to click on the ad.
You need to communicate in a few words the most attractive features of your application. Here are my tips:
- Think about the features most appealing to your audience, and talk to them as briefly as possible.
- Do not abuse uppercase letters. You can highlight a word or two, but do not go crazy.
- Always include a call to action. When you create the call to action, use something you want to do instead of just downloading now. Here’s an example of what I mean by this:
- When you announce a multiplayer racing game, what makes your ideal user? I advise and say in competition with your friends!
- Just like my call to action, I would put “Click here to compete with your friends now!” It would be much more appealing to your audience than just a boring download now.
4. Make sure your ASO (which is non-keyword) is surprising
It is something that is often overlooked, but it is extremely important.
When I say ASO without keywords (App Store Optimization), I’m talking about everything a person sees on the App Store page for their application. The icon, the screenshots, the title, the description of the application, an average rating.
When a user clicks on a Facebook app installer, they are directed to the App Store page of their app. Then you will see all these things before deciding if you want to take the last step and download it.
It’s great to have an effective Facebook app installs ads, but it’s all lost when people come to the App Store page and do not download it because they have not tweaked their ASO, which is not a keyword. Do not let an icon, screenshot, or description of the app damage an ad campaign that would otherwise be awesome.
Another thing I would like to mention is the importance of the average rating of your application.
The average rating will appear on both the Facebook ad and the App Store page. An average rating of 4 or 5 stars will have a positive impact on your advertising campaigns as people like social evidence. If someone sees an ad for your application with a 5-star rating below, it is much more likely that they will click on it.
5.Test and test again to increase targeted audience with amazing app quality
You should always try different pictures/videos, titles, and texts for your application installation screens. Finding the best combination takes time and effort, but it’s worth it.
You may be tempted to select the desired image/video, write a text and post the ad. But if you do that, you will have to pay much more than you need for installation or participation.
It always amazes me which application install screens offer the best performance for me. Often the best performance is the combination you least expected.
Take time to create different combinations of ads and run at least three campaigns per campaign, although I prefer to do more.
Take time to adjust and test your targeting based on the data you receive from the reports. The more you can optimize your orientation, the cheaper these facilities or obligations become.
In addition to trying different ads, you should try different targeting strategies for your Facebook ad campaigns. Like the ads themselves, it is unlikely that you will create the perfect orientation strategy on your first try.
I would like to start with a small budget until I have done some tests and optimized my ads until I am happy. After that, I will increase the cost.
And here we are. The five most important elements of an advertising campaign for the installation of a Facebook app, which you can improve to achieve significantly better results.
Source by: #Nanigans, #Apptentive