Enhancing its App's Visibility and Appeal within the French market

Tonki Design faced several challenges in enhancing its app’s visibility and appeal within the French market. Despite offering a unique product, the app struggled to rank effectively in the French App Store, limiting its reach and growth potential. Tonki required an ASO strategy that would both improve search rankings and connect with the French-speaking audience in a culturally relevant way.

Appfillip - App Store Optimization Company
About Tonki – Impression Photo Design

Tonki – Impression Photo Design provides an innovative service that prints photos on eco-friendly cardboard frames. Based in France, Tonki caters to customers seeking unique, sustainable ways to decorate their spaces or give thoughtful gifts. With a focus on eco-conscious design and creativity, Tonki aims to blend environmental responsibility with personal expression.

The challenge

Tonki Design faced several challenges in enhancing its app’s visibility and appeal within the French market. Despite offering a unique product, the app struggled to rank effectively in the French App Store, limiting its reach and growth potential. Tonki required an ASO strategy that would both improve search rankings and connect with the French-speaking audience in a culturally relevant way.

STRENGTH IN NUMBERS

Business impact

The app’s ranking in the French App Store improved significantly for targeted keywords, increasing visibility among potential users. The engagement strategies resulted in a marked increase in user reviews and ratings, with French users actively participating and providing positive feedback. By aligning content with user expectations and cultural nuances, Tonki experienced an increase in app downloads and user retention, driving long-term growth.

198%

Increased App’s Ranking

20%

Organic conversion rate improved

160%

Increase new users from organic traffic

Esteemed app marketing solutions

As part of our partnership, Tonki has the advantage of having a dedicated French-specific keywords, the app’s search ranking improved, demonstrating the importance of localization in ASO. Saying,

“The ASO strategy provided by AppFillip helped us connect with our audience in France more effectively than ever. Our app’s visibility and user engagement have improved tremendously, making a significant impact on our brand.”

For Tonki, we put together a robust digital strategy that includes:

+40 %

Ecommerce 
growth

236 %

Increase in organic sessions

131 %

Increase in organic contact form submissions