- +170%
App Store Visibility Growth
To strengthen its presence in competitive trading markets, XMTrade partnered with AppFillip® to improve App Store visibility and organic installs across India, Thailand, and Indonesia.
Our team implemented a localized App Store Optimization (ASO) strategy focused on improving keyword rankings, increasing discoverability, and capturing high-intent users searching for trading apps.
ABOUT XM TRADE
XMTrade is a globally recognized online trading platform that enables users to trade financial instruments such as forex, commodities, indices, and stocks through its mobile trading applications.
With a strong presence across international markets, XMTrade focuses on delivering a seamless trading experience through advanced technology, real-time market access, and user-friendly mobile platforms.
The challenge
XMTrade aimed to strengthen its mobile app growth in key Asian markets including India, Thailand, and Indonesia. Despite being a globally recognized trading platform, the app faced strong competition from other trading and investment apps in these regions.
The primary challenge was improving App Store visibility for high-intent trading keywords and increasing organic discovery among users searching for trading apps.
Additionally, each market had different search behaviors and keyword trends, which required a localized App Store Optimization strategy rather than a single global approach.
Services Used:
- App Store Optimization (ASO), Keyword Localization, Competitor Intelligence
STRENGTH IN NUMBERS
Business impact
By partnering with AppFillip®, XMTrade significantly improved its App Store visibility across India, Thailand, and Indonesia. Through a targeted App Store Optimization strategy, we optimized metadata, identified high-intent trading keywords, and improved keyword rankings across multiple regional markets.
This localized approach helped XMTrade capture more high-intent users searching for trading apps and strengthened its organic app growth across Asia.
Increase in App Store impressions
Growth in organic installs
Increase in keyword rankings across target markets
Data-Driven App Growth Strategy
To accelerate XMTrade’s mobile growth in India, Thailand, and Indonesia, the AppFillip® team designed a localized App Store Optimization strategy focused on improving visibility, keyword rankings, and organic installs.
Our approach combined deep market research, regional keyword targeting, and continuous metadata optimization to help the app capture high-intent users searching for trading apps.
Through ongoing analysis and optimization, we were able to strengthen XMTrade’s App Store presence and drive sustainable organic growth across multiple markets.
“Key Markets Optimized”
India 🇮🇳
Thailand 🇹🇭
Indonesia 🇮🇩
- Localized Keyword Research
- App Store Metadata Optimization
- Competitor Intelligence
- Market-Level ASO Strategy
