Pre-Launch Marketing

Pre-Launch Marketing Service – AppFillip

App Marketing Solutions Provider

Pre-Launch
Marketing Service

Build the buzz, audience, and momentum your app needs before it hits the stores. Our pre-launch specialists handle everything — from ASO and press outreach to paid creative and influencer campaigns.

🚀 200+ Apps Launched ⭐ Avg 4.6★ on Launch Day 📈 3× Faster Ranking Growth 🎯 iOS & Android

What's Included

Everything You Need
Before Day One

Pre-launch marketing is the most overlooked phase of app growth. We build every asset and activate every channel before your app goes live.

🔍

ASO Foundation

Keyword research, title/subtitle optimisation, keyword field strategy, and competitor analysis — before your first submission.

🖼

Store Creative

High-converting screenshots, preview video script, app icon variants, and A/B test frameworks designed to maximise Day 1 CVR.

📣

Press & PR Outreach

Press kit creation, journalist outreach to 50+ app media outlets, and coordinated coverage timed to your launch window.

🤝

Influencer Seeding

Identification and outreach to 10–50 micro-influencers in your category. Managed coordination for launch-day posts.

🎯

Ad Creative Production

5–15 paid ad creatives in multiple formats — static, video, and UGC — ready for Meta, Google UAC, TikTok, and ASA.

📧

Waitlist & Email Setup

Landing page, email capture flow, automated nurture sequence, and launch-day announcement email to your waitlist.

🧪

Beta Testing Management

Recruit and manage 50–200 beta users via TestFlight or Play Beta. Collect structured feedback to fix UX before launch.

📊

Analytics Setup

Full attribution stack — AppsFlyer or Adjust integration, event tracking, and custom dashboard so you're measuring from install #1.

🗓

Launch Strategy Brief

A 30-day launch playbook with daily tasks, channel activation order, budget pacing, and escalation triggers — your team's launch bible.

How It Works

Our 6-Week Pre-Launch Process

A structured sprint that takes you from zero marketing assets to a fully armed launch — on time, every time.

01Week 1

Week 1–2

Discovery & Strategy

Deep-dive into your app, audience, competitors, and market positioning. We set KPIs, define your launch strategy, and assign the full team.

📋 Strategy Doc 🎯 Audience Personas 🔍 Competitor Matrix 📊 KPI Dashboard

02Week 2

Week 2–3

ASO & Store Assets

Keyword research, metadata writing, screenshot design, preview video production, and icon variants. Every store listing element optimised before submission.

🔑 100 Keywords ✏️ Optimised Metadata 🖼 8 Screenshots 🎬 Preview Video

03Week 3

Week 3–4

Creative & Content Production

Ad creatives for all paid channels, press kit, social content calendar, email nurture sequence, and beta recruitment materials.

🎨 10+ Ad Creatives 📰 Press Kit 📱 Social Calendar 💌 Email Sequence

04Week 4

Week 4–5

Outreach & Beta Activation

Press outreach begins, influencer negotiations close, beta testing opens, and your waitlist landing page goes live to start capturing pre-launch signups.

📰 50+ Journalists Pitched 🤝 Influencers Contracted 🧪 Beta Open 🌐 Landing Page Live

05Week 5

Week 5–6

Technical Setup & Testing

Attribution stack live, campaign structures built in ad platforms, all tracking validated, and launch-day runbook finalised and handed to your team.

📊 Attribution Live 🎯 Campaigns Built ✅ QA Testing 📖 Launch Runbook

06Launch

Launch Day

Launch Day Support

Dedicated team on-call for 48 hours. We activate all channels simultaneously, monitor performance in real time, and optimise on the fly.

🚀 All Channels Live 📊 Live Monitoring ⚡ Real-time Optimisation 📋 Day-1 Report

Choose Your Package

Select the Plan That
Fits Your Launch

Every app launch is different. Choose the package that matches your stage, budget, and ambition — then customise with add-ons. We'll send a tailored quote within 24 hours.

Starter

Launch Ready

For indie devs and first-time launchers who need the essentials done right.

Starting From

Custom Quote · Project

✓
ASO keyword research + metadata
✓
5 screenshot designs
✓
Press kit creation
✓
5 ad creative assets
✓
Launch strategy document
✓
Analytics setup (Firebase)
—
Influencer outreach
—
Press outreach (25+ journalists)
—
Beta user management
—
Launch day support

Customise Your Package

Select any add-ons to include in your quote request.

✓

🌍

ASO Localisation

Full keyword, metadata, and screenshot localisation for 2 additional markets beyond English.

Add to quote

✓

🎬

TikTok UGC Creative Pack

5 authentic UGC-style short videos for TikTok and Instagram Reels. Scripted, shot, and edited by creators.

Add to quote

✓

🍎

Apple Search Ads Setup

Full ASA campaign build — Exact Match, Broad Match, Competitor and Category campaigns with bid strategy.

Add to quote

✓

🚀

Product Hunt Launch

Full Product Hunt strategy — hunter selection, asset prep, community activation, and live comment management.

Add to quote

✓

🧪

Extended Beta Testing

Recruit and manage 200 targeted beta users. Structured feedback sessions, UX reports, and bug tracking.

Add to quote

✓

📊

Post-Launch Monitoring

30-day performance monitoring, weekly reporting, keyword adjustments, and creative refresh recommendations.

Add to quote

Request a Quote

Get Your Custom Proposal

Tell us about your app and we'll send a detailed proposal with pricing within 24 hours.

Quote Request

Fill in the details below — the more context you share, the more accurate your quote.

Your Selection:

No package selected yet — choose above ↑

Full Name *

Work Email *

App Name *

App Category *

Platform

Expected Launch Date

Marketing Budget Range

Company / Studio Name

Tell Us About Your App *

Anything Else We Should Know?

We respond to every quote request within 24 hours. No spam, no obligation.

🎉

Thank You — We've Got Your Request!

Your quote request has been sent to our team at info@appfillip.com.

We'll carefully review your app details and send a personalised proposal with pricing to your inbox within 24 hours.

If you'd like to speak with someone sooner, feel free to book a free strategy call — we'd love to chat.

✦ Book a Free Strategy Call

FAQs

Common Questions

How far in advance should I start pre-launch marketing? ▾

Ideally 8–12 weeks before your expected launch date. This gives enough time for ASO research, creative production, press outreach lead time, and beta testing. We can work with as little as 4 weeks, but 6–8 weeks is the sweet spot for the Growth package.

Do you work with apps that aren't built yet? ▾

Yes. We can start strategy, keyword research, and audience positioning work before the app is built. Store creative and ad production typically begins once you have a working beta. We've helped teams start marketing planning as early as the wireframe stage.

What's included in the "custom quote" pricing? ▾

We price each project based on your specific scope, timeline, platform (iOS / Android / both), target markets, and add-ons selected. After you submit a quote request, we'll send a detailed proposal with fixed pricing within 24 hours. There are no hidden fees.

Can I add paid campaign management after the pre-launch phase? ▾

Absolutely. Many clients continue with us into a monthly UA management retainer after launch. The pre-launch work we do — creatives, audiences, attribution setup — means campaigns can launch immediately with proven assets rather than starting from zero.

Do you guarantee press coverage or installs? ▾

The Scale package includes a press guarantee of 5 published articles. For other packages, we target 50+ journalist pitches and typically achieve 3–10 placements. We never guarantee install numbers — that depends on your product, market, and budget — but we do guarantee effort, quality, and transparency throughout.

AppFillip · Marketing Solutions

Not Sure Which
Package Is Right?

Talk to a launch strategist — free, no obligation. We'll recommend the right package for your app, timeline, and budget in a 30-minute call.

✦ Talk to a Strategist