Marketing Solutions Provider
CPI Calculator
Calculate your Cost Per Install with precision. Enter your total campaign spend, number of installs, and conversion rate to benchmark your app marketing efficiency.
$
Total campaign budget spent
Number of app installs recorded
≈
Derived from installs ÷ CVR
Your CPI
$2.00
Formula
CPI = Total Spend ÷ Total Installs
Industry CPI Benchmarks
Excellent
$0 – $1.00
Top-tier efficiency, viral or organic boost
Good
$1.00 – $3.00
Competitive for gaming & utility apps
Average
$3.00 – $6.00
Typical for e-commerce & lifestyle apps
High
$6.00+
Finance, B2B, or niche verticals
