Free App Marketing Resources · AppFillip
Free App
Marketing Resources
Cheat sheets, calculators, and growth guides built from 500+ apps grown across 24 categories. All free. No email required.
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500+
Apps grown across 24 categories
10+
Free resources & tools
2026
Latest benchmark data
$0.80
Avg CPI across managed campaigns
Featured Resource
LatestCheat Sheet Our most popular resource — used by 1,200+ app founders and marketers on LinkedIn. Updated for 2026.
Most Popular · 2026
ASO Screenshot Formula
6-Frame Breakdown
70% of install decisions are made from screenshots alone. Most apps waste 4 of 6 frames. This cheat sheet shows exactly what each frame must do — with a live checklist to score your own listing.
📊 View Cheat Sheet →Frame 1 — The Hook↑ 40% CVR
Frame 2 — Primary ValueCritical pair
Frame 3 — Feature Proof60% drop here
Frame 4 — Social Proof↑ +14% CVR
Frame 5 — Objection Killer↑ +9% CVR
Frame 6 — The Close↑ +7% CVR
All Cheat Sheets
App MarketingCheat Sheets One-page references with real 2026 benchmark data. Save, screenshot, and share on LinkedIn.
Cheat Sheet2026
ASO Screenshot Formula — 6-Frame Breakdown
Exactly what each of your 6 App Store screenshots must do — with a 24-point live checklist to score your own listing.
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Free
Cheat Sheet2026
Day-30 Retention Benchmarks 2026
Real retention data across all 24 app categories. Top 10%, industry average, and bottom 25% — with "good if above" thresholds per category.
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Free
Cheat Sheet
CPI Benchmarks 2026 — 24 Categories
Average, top 10%, and bottom 25% CPI for every major app category. Know if you're overpaying — and by how much.
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Free
Cheat Sheet
App Launch Week Checklist — 30 Points
The 30 things every app must do in launch week. Most founders complete fewer than 12. The difference is your store ranking for the next 90 days.
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Free
Cheat Sheet
LTV:CAC Benchmarks by Category
The ratio that tells you if your app is a real business. Category-by-category LTV:CAC benchmarks with "scale now" vs "fix first" thresholds.
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Free
Cheat Sheet
UA Channel Comparison — Meta vs Google vs ASA vs TikTok
Which UA channel works for which app type. CPI ranges, audience quality, creative requirements, and best-fit categories per channel.
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Free
Free Tools
App MarketingCalculators & Tools Free interactive tools to benchmark, calculate, and plan your app's growth. Built with real data from 500+ apps across 24 categories.
Calculator
App Growth Score Calculator
Answer 6 questions about your app. Get an instant personalised Growth Score benchmarked against 2026 data for your category with a free expert review.
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Free
Calculator
CPI Calculator
Calculate your real Cost Per Install, benchmark it against your category average, and see how much budget you need to hit your install targets.
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Free
Calculator
LTV:CAC Calculator
Input your average revenue per user and acquisition cost. See your LTV:CAC ratio, what it means for your growth model, and when you're ready to scale.
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Free
Calculator
App Marketing Budget Calculator
How much should you spend on app marketing? Input your install targets, category CPI, and retention to get a recommended monthly UA budget breakdown.
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Free
Generator
ASO Keyword Generator
Enter your app name and category — get a list of high-volume, low-competition ASO keywords tailored to your app type and target audience.
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Free
Calculator
App Valuation Calculator
Estimate your app's market valuation based on MAU, revenue, category, and growth rate. Useful for fundraising, acquisition conversations, and strategic planning.
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Free
Free Guides
App MarketingGrowth Guides Deep-dive guides covering every stage of app growth — from launch to scale. Written from experience managing campaigns for 500+ apps.
Guide
The Complete App Launch Guide
Everything you need to do before, during, and after launch week — from ASO setup to UA campaign structure to launch day PR. The checklist most founders find too late.
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Free
Guide
The App Growth Guide
The full playbook for scaling from 10K to 1M MAU — covering paid UA, ASO, retention loops, monetisation, and the exact sequence to execute each growth lever.
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Free
Guide
The App Ranking Guide
How App Store and Google Play ranking algorithms work in 2026 — and the exact on-metadata and off-metadata signals that move you up the charts fastest.
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Free
Free Strategy Call · AppFillip
Want a personalisedaudit for your app?
Book a free 30-minute strategy call with a senior AppFillip specialist. We'll review your UA, ASO, retention, and monetisation against 2026 benchmarks — and give you your top 3 growth actions before the call ends.
Free 30-min call · No obligation
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