Growth First, Tactics Second.
Growth hacking is a marketing strategy that uses rapid experimentation across various channels and app development paths in order to determine the most effective way to scale and grow a business. We focus on goals, results, and profitability, not on processes, so it doesn’t always follow a methodology.
Attracting Target Audience
You know your target market and you’re ready to tell your story, now is the time to map out the strategy of attracting audience to notice your app and download it. Start with low-cost marketing strategies such as App Directory Submissions and E-mail Marketing to acquire as many users as possible.
Whenever we try growth hacks, we make sure to set up goals and compare the results with specific metrics to know what works with your app and what doesn’t. Iterations will always drive your app install rates and users’ lifetime value and that’s why we keep looking forward to getting A/B Testing done.