App Marketing Solutions Provider
App Growth
& Scale
Getting installs is only the beginning. We build the retention systems, monetisation engines, and viral loops that turn a good app into a category-defining one — sustainably, at scale.
4.2×
Average LTV:CAC ratio across managed growth accounts
+41%
Average Day-30 retention improvement after 90 days
3×
Average revenue uplift across monetisation-optimised apps
90d
Typical time to measurable improvement across all growth KPIs
Five Pillars of
Sustainable App Growth
Growth isn't one thing. It's five systems working in parallel — acquisition feeding retention, retention enabling monetisation, monetisation funding more acquisition. We build and optimise all five.
Pillar 01
Acquisition Engine
Scale paid channels to target CPI while building organic moats through ASO, content, and referral systems that keep acquisition cost falling as volume rises.
Pillar 02
Retention & Engagement
Push notifications, in-app messaging, personalised onboarding, and lifecycle campaigns designed to move users from casual to habitual to advocates.
Pillar 03
Monetisation Optimisation
Subscription pricing strategy, paywall A/B testing, ad revenue optimisation, and in-app purchase flows redesigned around user intent and willingness to pay.
Pillar 04
Viral & Referral Loops
K-factor optimisation, referral programme design, social sharing mechanics, and community-building strategies that turn every user into a distribution channel.
Pillar 05
Analytics & Intelligence
Full-funnel event tracking, cohort analysis, LTV modelling, and a custom growth dashboard — so every decision is backed by data, not instinct.
The Output
Compounding
Growth
Five pillars working together create a flywheel — each one makes the others more effective, and the whole system compounds over time.
The AppFillip Growth Flywheel
Acquire
Paid + Organic + Referral
Retain
Onboarding + Lifecycle
Monetise
IAP + Subs + Ads
Amplify
Reviews + Referrals + ASO
Scale
Reinvest + Expand
Where Does Your App Stand?
Retention is the single most important growth lever. Apps with strong Day-30 retention spend 3× less on UA to hit the same revenue. Here's what good looks like across categories.
| Category | Day 1 | Day 7 | Day 30 | Benchmark |
|---|---|---|---|---|
| Hyper-casual Games | 35% | 12% | 4% | Average |
| Mid-core Games | 42% | 20% | 10% | Good |
| Health & Fitness | 38% | 18% | 9% | Good |
| Finance & Fintech | 55% | 35% | 22% | Excellent |
| Education | 40% | 20% | 10% | Good |
| Social / Messaging | 60% | 40% | 25% | Excellent |
| Shopping & eCommerce | 32% | 14% | 6% | Average |
| Food & Delivery | 28% | 10% | 4% | Needs Work |
Four Stages of App Scale
Every app we grow moves through four distinct stages. Our team identifies where you are and applies the right strategy — no wasted effort on tactics that don't fit your stage.
01
Validate
Prove product-market fit with small-budget UA tests, retention measurement, and monetisation baseline. No scaling until the fundamentals are solid.
02
Optimise
Fix leaks in the funnel — onboarding drop-off, paywall conversion, creative fatigue. Squeeze every metric before increasing spend.
03
Scale
Aggressive budget scaling across proven channels with diversification into new networks, markets, and audience segments.
04
Dominate
Category leadership through brand campaigns, influencer ecosystems, and organic acquisition loops that reduce paid dependency over time.
The Tactics That Move the Needle
Playbooks built from 200+ app growth campaigns. We apply the tactics with the highest evidence-backed impact for your specific category and stage.
Paywall A/B Testing
Systematic testing of pricing, copy, design, and timing to find the paywall configuration that maximises conversion without damaging retention.
↑ Avg +35% subscription CVR
Onboarding Optimisation
Reducing friction and increasing value realisation in the first 3 minutes. The biggest single lever for improving Day-1 and Day-7 retention.
↑ Avg +28% Day-7 retention
Push Notification Strategy
Segmented, personalised push sequences based on user behaviour — not broadcast blasts. The right message, to the right user, at the right moment.
↑ Avg +22% re-engagement rate
Referral Programme Design
Double-sided referral incentives, in-app share mechanics, and viral loop engineering to make every satisfied user a distribution channel.
↓ CPI -20–40% via referral
Review Velocity Campaigns
Structured in-app rating prompts triggered at peak satisfaction moments. More 5-star reviews = better ranking, better CVR, lower CPI.
↑ Avg +0.6 star rating increase
Market Expansion
Geo sequencing strategy — identify the next high-LTV, low-competition markets and localise ASO, creatives, and pricing before scaling spend.
↓ Avg CPI -35% in new markets
Choose Your Growth Plan
Three engagement models built around your growth stage. All packages include monthly strategy calls, KPI dashboards, and a dedicated growth manager. Select a package and add-ons to get your quote.
Growth
Scale Ready
For apps with product-market fit ready to push past their current growth ceiling.
Starting From
Custom Quote · Monthly
- ✓Full funnel audit & strategy
- ✓2 paid channels optimised
- ✓ASO monthly maintenance
- ✓Retention analysis + recommendations
- ✓Monthly strategy call
- ✓KPI dashboard setup
- —Paywall A/B testing
- —Referral programme design
- —Dedicated growth director
Scale
Full Growth Suite
The complete growth system for teams serious about category leadership.
Starting From
Custom Quote · Monthly
- ✓Everything in Growth
- ✓All paid channels optimised
- ✓Paywall A/B testing (4 tests/mo)
- ✓Onboarding flow redesign
- ✓Referral programme design
- ✓Push notification strategy
- ✓Bi-weekly strategy calls
- ✓LTV modelling & cohort analysis
- ✓Dedicated growth director
Dominate
Category Leader
For funded teams targeting market dominance, Top 5 charts, and long-term brand equity.
Starting From
Custom Quote · Monthly
- ✓Everything in Scale
- ✓Geo expansion strategy (3+ markets)
- ✓Brand campaign management
- ✓Influencer ecosystem (ongoing)
- ✓Unlimited paywall A/B tests
- ✓Weekly executive reporting
- ✓Senior growth director + team
- ✓Competitive intelligence reports
- ✓Quarterly growth roadmap
Customise Your Plan
Select any add-ons to include in your quote request.
Subscription Revenue Audit
Deep-dive into your subscription funnel — pricing tiers, trial conversion, cancellation flow, and win-back sequences.
Add to quote
Ad Revenue Optimisation
Mediation stack setup and optimisation across MAX, IronSource, and AdMob to maximise eCPM and fill rates.
Add to quote
Market Expansion Pack
Full geo analysis, ASO localisation, and UA strategy for 3 new markets — prioritised by LTV potential and competition score.
Add to quote
Analytics Stack Setup
Complete event taxonomy, AppsFlyer or Adjust integration, custom Looker/Tableau dashboard, and cohort reporting.
Add to quote
Community Growth Programme
Discord/Reddit community setup and management, UGC incentive programme, and super-user identification and activation.
Add to quote
Store Listing CRO Sprint
4-week intensive conversion rate optimisation for your App Store / Play Store listing — icon, screenshots, preview, description.
Add to quote
Request Your Growth Proposal
Tell us about your app and current growth challenges — we'll send a personalised proposal within 24 hours.
Growth & Scale Quote Request
We respond to every request within 24 hours — no obligation, no spam.
Every request is reviewed personally. We'll reply with a tailored proposal within 24 hours.
Thank You — We've Got Your Request!
Your quote request has been sent to our team at info@appfillip.com.
We'll review your app details and growth challenges, then send a personalised growth proposal with pricing to your inbox within 24 hours.
Want to speak with a growth strategist sooner? Book a free 30-minute call — we'll audit your current metrics live.
Common Questions
AppFillip · Marketing Solutions
Ready to Break Through
Your Growth Ceiling?
Talk to a growth strategist — free, no obligation. We'll review your current metrics and show you exactly where your biggest growth opportunities are.
✦ Talk to a Growth Strategist