Marketing Solutions Provider
App Marketing
Budget Calculator
Plan your app marketing spend with confidence. Input your growth targets and cost benchmarks to get a recommended budget broken down by channel.
Total installs you want per month
Acceptable cost per install
Affects benchmark suggestions
Average revenue per install/user
Total Monthly Budget
$25,000
Based on target installs × CPI
Projected ROI
160%
Revenue vs spend ratio
Break-even Installs
6,250
Installs to recover budget
Budget by Channel
Budget Planning Tips
01
Start with 20% Test Budget
Allocate 20% of your total budget for creative & audience testing before scaling winning campaigns.
02
Diversify Channels Early
Avoid over-reliance on a single channel. A 3-channel mix reduces CPIs by 15–30% on average.
03
Track ROAS, Not Just CPI
A low CPI is meaningless without retention. Monitor Day-7 and Day-30 ROAS to find true efficiency.
