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App Store Search

App Store Search is a natural traffic resource which contains all users that find a application after trying to find a query or keyword in the search tab at the App Store.

App Store Search is a natural traffic resource which contains all users that find an application after trying to find a query or keyword in the search tab at the App Store.

Search plays a massive part in how users find and get content on the App Store. Discover how you can affect your search result position to help users easily locate and download your app and in-app purchases.

It limits keywords to 100 characters, so it is important to be concise when describing your app. While typing continuously cannot be afforded in order to search for a relevant application, the user may use spaces to separate words in keyword phrases. For instance Real Estate, Real Estate, House.

Pick keywords based on phrases you think your audience will use to find an app like yours. Be specific when describing your app’s functionality and features to assist the lookup algorithm surface your app from applicable searches.

Think about the trade-off between standing well for less frequent conditions versus standing lower for popular phrases.

Popular, functional phrases such as “tasks” , “text”, or “societal” can drive a great deal of visitors, but are highly aggressive in the ranks. Less frequent terms drive reduced traffic, but are less aggressive.

 

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