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ASO Glossary

All you want to know about the app store optimization words, for iOS & Google Play, This ASO Glossary will help to understand about ASO technical words.

A

A/B Testing

App creatives & visual A/B testing is the science of conducting an experiment on components within a product page on the app store so as to compare a couple of variants.

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A/B Statistics

A/B testing data identifies the statistical model employed in the conduction of an A/B test.

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App Store Acquisition Channels

App Store acquisition ways are the potential channels that consumer acquisition teams May Use, to Market of app or game and Create more Traffic.

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Audience Testing

App Store audience examining is the practice of analyzing different sections of a viewer and quantifying how they react to app store advertising creatives.
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App Store Optimization (ASO)

App Store Optimisation, or ASO for Brief, is the science of Enhancing the performance of an app Store List.
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Apple Connect

App Store Connect is the stage that Apple supplies to program developers to print and to monitor their program’s functionality on the App Store.
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Apple Arcade

Apple Arcade is a paid cellular game subscription service to the App Store which enables users to register and enjoy high-quality games directly from another tab.
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Attribution

Attribution is the science of attributing an individual to its origin.
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B

Behavior App Store

App Store behavior is the science of knowing how users participate with app store webpages.

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Browse For ASO

App Store Browse is a natural traffic source that comprises all traffic that arrived to a app whilst browsing Best displays, Category Charts, the tab or Featuring placements.

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C

Categories

app is recorded and categorized based on the requirements that a user wants them.

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Conversion Rate

Conversion rate = complete conversions/app store beliefs OR app store merchandise page views.

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Creatives

App store creatives are the visual components that show up on an app store or Google Play product webpage

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Culturalization

App Store culturalization is the tradition of altering an app’s product page to maintain line textually and visually with the area’s special nuances and values.

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CPI ( Cost Per Install )

Price per download is the expression that refers to the pricing model of cellular consumer acquisition attempts to drive installments.

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Creatives

Google Play creatives are the visual components that show up in a Google Play product webpage.
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Competitors Analysis

Competitor research is important for mobile apps ranking because it will allow apps to make better decisions based on their strategy and performance keywords.
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D

Description iOS

The app description is a text paragraph describing to consumers the app or game.

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Description Read Rate

Description read speed is the proportion of consumers who tap to see more of this description about a product page, past the text which shows in a first impression

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Description Long Google Play

The Google Play long description is a complete paragraph of text describing an app or game which looks on a merchandise page.

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Description Short Google Play

The Google Play brief description is a sentence which will show up in the very first impression of your Google Play product page below the screenshot.

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E

Explore

Google Play Explore is a natural traffic source that comprises all visitors coming at an application list whilst surfing and exploring.

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F

Featured App Store

App Store containing is the procedure where App Store editors incorporate an app in among a couple of positioning locations inside the App Store.

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Featured Google Play

Google Play Featuring describes an app being’featured’ on the Google Play Store among numerous distinct sorts of featured app lists.

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G

Google Play Console

Google Play Console is the stage that Google supplies for Google Play and Android programmers to release and track their app’s functionality from the Google Play store.

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Google Play Experiments

Google Play Store list experiments or Gex, is your A/B testing operation offered by Google.

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Google Play Points

Google Play Pass is a paid-for subscription service which offers access to high quality, curated games with no advertisements and in-app purchases.

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Google Play Pass

Google Play Pass is a paid for subscription service which offers access to high quality, curated games with no advertisements and in-app purchases.

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H

Hypotheses

App Store Test Hypotheses are strong intentions that can be proven or disproven in the conclusion of an A/B testing interval.

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I

Install Rates

App install rates will be the proportion of users who choose to install an app after seeing an App Store or Google Play merchandise page.

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Icon

The app store icon is the sole creative component that looks throughout the consumer travel from the app store

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Influencer Marketing

Influencer advertising is the practice of utilizing influencers from an app’s business or class so as to advertise and attract visitors to an app/game.
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App Page Impression

App store page impression help to check how many people visit on this page & how many impression given by users.
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K

Keywords Optimization

Keyword optimization is the continuing process of quantifying the effect of keywords on an app’s rank and search visitors.
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Keywords of an App Store

App Store keywords are standalone phrases or the ones that form a part of a term, that can be entered as search questions so as to find an app or game.

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Keywords Research

Keyword research is a practice of collecting information to aid a programmer to decide which keywords to add to an app list’s metadata.

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 Keywords of Google Play

Google Play keywords are only words or a part of phrases a user uses to seek out an android app or game.
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Keyword Localization

Keyword localization is the process of implementing localized and interpreted keywords/creatives found in the metadata of an app’s merchandise page.
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Keyword Install

Keyword installs helps to grow app keywords rank into the top, this strategy help to grow relevant keywords rank into the top with a short time period.
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L

Localization

App Store localization is the custom of adapting and localizing the components that a person sees an app’s merchandise page to a target language.

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M

Mobile Growth

Mobile expansion is the science of developing and gaining ground in attaining and keeping users from the App Store or even Google Play.
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N


 

O

Offline App Marketing and TV user acquisition

Offline mobile app promotion is the practice of using non-digital advertisements and promotions to drive traffic to an app’s webpage in the App Store or even Google Play.
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P

Page Scroll Rate

The App Store webpage scroll speed is the proportion of consumers who scroll down an App Store product page in the direction of their testimonials section.
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Personalization

App Store customization is Apple’s procedure in surfacing the many useful apps to individual users in the relevant time.

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Pre-Launch

App Store pre-launch is a stage in advertising right prior to the launching of a brand new game or app.

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App Store Product Page

The App Store merchandise page is your landing page to get a mobile app or sport spread and printed on Apple’s App Store.
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App Store Preview Videos

The App Store promotional Video is a brief clip which looks on either the App Store merchandise page and present in search results.
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Google Play Personalization

The practice of using the Google Play encounter for every user, uninstalled app which are linked to them based on many different metrics.
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Google Play Product Page

The Google Play Merchandise page Would Be Your landing page to Get a mobile app or game Spread and Printed on the Google Play Store
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Google Play PersonalizationPre/Post App Store Tests

A pre/post App Store evaluation is the practice of analyzing a creative advantage and measuring its effects on mobile advertising and expansion KPIs prior to positioning and afterwards.
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Q


 

R

Referral iOS Store

App Store application referral is a traffic source that includes people that come to an App Store list through apps (not on the internet).
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Ranking iOS Store

When an app’s discoverability is reduced, this is going to lead to fewer impressions and restricted expansion.

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Rating iOS Store

From the App Store, every application receives a score of 0.0-5 that relies on customers’ opinions.

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Review Engagement Rate

From the App Store, testimonials are presented from the inspection gallery below-the-fold. It follows that just about 20%-25% of consumers are vulnerable to it.
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Referral App Store Web

App Store net referral is a traffic resource that comprises all traffic that arrives in an application list from an outside source (cellular web), most commonly the iOS Safari browser.
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Ranking Google Play

Google Play standing is a vital component to an app’s visibility and audience opinions that is the reason why the business and ASO teams seem for it as a priority if strategizing.
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Referral

Google Play Third-party

Google Play third party referrals refer to visitors sourced by consumers that open a connection, which takes them right to the item page in Google Play.
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Re-engagement

Re-engagement is your marketing strategy that aims and entices users that are no longer participated in an application when they have been through a effort, usually of their advertisement variety.
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Replicated App Store Page

A duplicated App Store webpage is a tool which third party A/B testing app’s use to replicate an app store or Google Play surroundings so as to comprehend search-engine conduct and execute A/B tests.
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S

Size For App

Every application has a megabyte size That determines the amount of storage it Needs so as to Operate on users’ devices.
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App Store Screenshot View Rate

Screenshot view speed is the proportion of consumers who see each screenshot in the gallery part of a app’s merchandise page.

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Screenshot For iOS

App Store screenshots will be the primary visual element inside the App Store product webpage.

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Search For iOS

App Store Search is a natural traffic resource that contains all users that find an application after trying to find a query or keyword in the search tab at the App Store.

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Seasonality For Store

App Store seasonality is the application of Upgrading a Program’s Merchandise page to coincide with seasonal events/public Vacations.
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Subtitle For iOS Store

The app store subtitle is a component all users see in their travel to install an app.
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Search Google Play

Google Play Search is a natural traffic resource that contains all users that find an application after trying to find a query or keyword in the search bar in the Play Store.
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Search Ads

Apple search Advertisements (ASA) are Compensated Ads located at the Peak of the search results page on the iOS App Store.
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T

Title For ASO

The App Store name is the title of a mobile app or gaming since it seems during the app store on many different placements.
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Test Traffic

App store evaluation traffic is a sample set of consumers being delivered into a replicated app store evaluation that’s a statistically representative sample of their traffic an application will aim away from the test.

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U

Update Apps

An upgrade is a newer variant of this application compared to the one that is available to download from the App Store.
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Users

Users Decisive are people that upon landing an App Store or Google Play Store merchandise page create minimal involvement before opting to set up or fall.

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Users Explorative

Explorative users traffic that upon landing a store page research the content that is presented to them prior to making the choice to set up or fall.

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User Acquisition Organic

Organic consumer acquisition is the science of using a set of marketing campaigns to induce natural installs.
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User Acquisition Paid

Paid consumer acquisition is the practice of paying to market an app or game to UA channels in attempts to drive relevant traffic to an application store and convert new users.
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V

Video Watch Rate

Video watch speed is the proportion of consumers who begin seeing a Video clip on a merchandise page.
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