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A/B Testing
App creatives & visual A/B testing is the science of conducting an experiment on components within a product page on the app store so as to compare a couple of variants. Read more >>A/B Statistics
A/B testing data identifies the statistical model employed in the conduction of an A/B test. Read more >>App Store Acquisition Channels
App Store acquisition ways are the potential channels that consumer acquisition teams May Use, to Market of app or game and Create more Traffic. Read more >>Audience Testing
App Store audience examining is the practice of analyzing different sections of a viewer and quantifying how they react to app store advertising creatives. Read more >>App Store Optimization (ASO)
App Store Optimisation, or ASO for Brief, is the science of Enhancing the performance of an app Store List. Read more >>Apple Connect
App Store Connect is the stage that Apple supplies to program developers to print and to monitor their program’s functionality on the App Store. Read more >>Apple Arcade
Apple Arcade is a paid cellular game subscription service to the App Store which enables users to register and enjoy high-quality games directly from another tab. Read more >>Attribution
Attribution is the science of attributing an individual to its origin. Read more >>B
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Behavior App Store
App Store behavior is the science of knowing how users participate with app store webpages.Read more >>
Browse For ASO
App Store Browse is a natural traffic source that comprises all traffic that arrived to a app whilst browsing Best displays, Category Charts, the tab or Featuring placements.Read more >>
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Categories
app is recorded and categorized based on the requirements that a user wants them.Read more >>
Conversion Rate
Conversion rate = complete conversions/app store beliefs OR app store merchandise page views.Read more >>
Creatives
App store creatives are the visual components that show up on an app store or Google Play product webpageRead more >>
Culturalization
App Store culturalization is the tradition of altering an app’s product page to maintain line textually and visually with the area’s special nuances and values.Read more >>
CPI ( Cost Per Install )
Price per download is the expression that refers to the pricing model of cellular consumer acquisition attempts to drive installments.Read more >>
Creatives
Google Play creatives are the visual components that show up in a Google Play product webpage.Read more >>
Competitors Analysis
Competitor research is important for mobile apps ranking because it will allow apps to make better decisions based on their strategy and performance keywords.Read more >>
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Description iOS
The app description is a text paragraph describing to consumers the app or game.Read more >>
Description Read Rate
Description read speed is the proportion of consumers who tap to see more of this description about a product page, past the text which shows in a first impressionRead more >>
Description Long Google Play
The Google Play long description is a complete paragraph of text describing an app or game which looks on a merchandise page.Read more >>
Description Short Google Play
The Google Play brief description is a sentence which will show up in the very first impression of your Google Play product page below the screenshot.Read more >>
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Explore
Google Play Explore is a natural traffic source that comprises all visitors coming at an application list whilst surfing and exploring.Read more >>
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Featured App Store
App Store containing is the procedure where App Store editors incorporate an app in among a couple of positioning locations inside the App Store.Read more >>
Featured Google Play
Google Play Featuring describes an app being’featured’ on the Google Play Store among numerous distinct sorts of featured app lists.Read more >>
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Google Play Console
Google Play Console is the stage that Google supplies for Google Play and Android programmers to release and track their app’s functionality from the Google Play store.Read more >>
Google Play Experiments
Google Play Store list experiments or Gex, is your A/B testing operation offered by Google.Read more >>
Google Play Points
Google Play Pass is a paid-for subscription service which offers access to high quality, curated games with no advertisements and in-app purchases.Read more >>
Google Play Pass
Google Play Pass is a paid for subscription service which offers access to high quality, curated games with no advertisements and in-app purchases.Read more >>
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Hypotheses
App Store Test Hypotheses are strong intentions that can be proven or disproven in the conclusion of an A/B testing interval.Read more >>
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Install Rates
App install rates will be the proportion of users who choose to install an app after seeing an App Store or Google Play merchandise page.Read more >>
Icon
The app store icon is the sole creative component that looks throughout the consumer travel from the app storeRead more >>
Influencer Marketing
Influencer advertising is the practice of utilizing influencers from an app’s business or class so as to advertise and attract visitors to an app/game.Read more >>
App Page Impression
App store page impression help to check how many people visit on this page & how many impression given by users.Read more >>
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Keywords Optimization
Keyword optimization is the continuing process of quantifying the effect of keywords on an app’s rank and search visitors.Read more >>
Keywords of an App Store
App Store keywords are standalone phrases or the ones that form a part of a term, that can be entered as search questions so as to find an app or game.Read more >>
Keywords Research
Keyword research is a practice of collecting information to aid a programmer to decide which keywords to add to an app list’s metadata.Read more >>
Keywords of Google Play
Google Play keywords are only words or a part of phrases a user uses to seek out an android app or game.Read more >>
Keyword Localization
Keyword localization is the process of implementing localized and interpreted keywords/creatives found in the metadata of an app’s merchandise page.Read more >>
Keyword Install
Keyword installs helps to grow app keywords rank into the top, this strategy help to grow relevant keywords rank into the top with a short time period. Read more >>L
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Localization
App Store localization is the custom of adapting and localizing the components that a person sees an app’s merchandise page to a target language.Read more >>
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Mobile Growth
Mobile expansion is the science of developing and gaining ground in attaining and keeping users from the App Store or even Google Play.Read more >>
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Offline App Marketing and TV user acquisition
Offline mobile app promotion is the practice of using non-digital advertisements and promotions to drive traffic to an app’s webpage in the App Store or even Google Play.Read more >>
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Page Scroll Rate
The App Store webpage scroll speed is the proportion of consumers who scroll down an App Store product page in the direction of their testimonials section.Read more >>
Personalization
App Store customization is Apple’s procedure in surfacing the many useful apps to individual users in the relevant time.Read more >>
Pre-Launch
App Store pre-launch is a stage in advertising right prior to the launching of a brand new game or app.Read more >>
App Store Product Page
The App Store merchandise page is your landing page to get a mobile app or sport spread and printed on Apple’s App Store.Read more >>
App Store Preview Videos
The App Store promotional Video is a brief clip which looks on either the App Store merchandise page and present in search results.Read more >>
Google Play Personalization
The practice of using the Google Play encounter for every user, uninstalled app which are linked to them based on many different metrics.Read more >>
Google Play Product Page
The Google Play Merchandise page Would Be Your landing page to Get a mobile app or game Spread and Printed on the Google Play StoreRead more >>
Google Play PersonalizationPre/Post App Store Tests
A pre/post App Store evaluation is the practice of analyzing a creative advantage and measuring its effects on mobile advertising and expansion KPIs prior to positioning and afterwards.Read more >>
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Referral iOS Store
App Store application referral is a traffic source that includes people that come to an App Store list through apps (not on the internet).Read more >>
Ranking iOS Store
When an app’s discoverability is reduced, this is going to lead to fewer impressions and restricted expansion.Read more >>
Rating iOS Store
From the App Store, every application receives a score of 0.0-5 that relies on customers’ opinions.Read more >>
Review Engagement Rate
From the App Store, testimonials are presented from the inspection gallery below-the-fold. It follows that just about 20%-25% of consumers are vulnerable to it.Read more >>
Referral App Store Web
App Store net referral is a traffic resource that comprises all traffic that arrives in an application list from an outside source (cellular web), most commonly the iOS Safari browser.Read more >>
Ranking Google Play
Google Play standing is a vital component to an app’s visibility and audience opinions that is the reason why the business and ASO teams seem for it as a priority if strategizing.Read more >>
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Google Play Third-party
Google Play third party referrals refer to visitors sourced by consumers that open a connection, which takes them right to the item page in Google Play.Read more >>
Re-engagement
Re-engagement is your marketing strategy that aims and entices users that are no longer participated in an application when they have been through a effort, usually of their advertisement variety.Read more >>
Replicated App Store Page
A duplicated App Store webpage is a tool which third party A/B testing app’s use to replicate an app store or Google Play surroundings so as to comprehend search-engine conduct and execute A/B tests.Read more >>
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Size For App
Every application has a megabyte size That determines the amount of storage it Needs so as to Operate on users’ devices.Read more >>
App Store Screenshot View Rate
Screenshot view speed is the proportion of consumers who see each screenshot in the gallery part of a app’s merchandise page.Read more >>
Screenshot For iOS
App Store screenshots will be the primary visual element inside the App Store product webpage.Read more >>
Search For iOS
App Store Search is a natural traffic resource that contains all users that find an application after trying to find a query or keyword in the search tab at the App Store.Read more >>
Seasonality For Store
App Store seasonality is the application of Upgrading a Program’s Merchandise page to coincide with seasonal events/public Vacations.Read more >>
Subtitle For iOS Store
The app store subtitle is a component all users see in their travel to install an app.Read more >>
Search Google Play
Google Play Search is a natural traffic resource that contains all users that find an application after trying to find a query or keyword in the search bar in the Play Store.Read more >>
Search Ads
Apple search Advertisements (ASA) are Compensated Ads located at the Peak of the search results page on the iOS App Store.Read more >>
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Title For ASO
The App Store name is the title of a mobile app or gaming since it seems during the app store on many different placements.Read more >>
Test Traffic
App store evaluation traffic is a sample set of consumers being delivered into a replicated app store evaluation that’s a statistically representative sample of their traffic an application will aim away from the test.Read more >>
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Update Apps
An upgrade is a newer variant of this application compared to the one that is available to download from the App Store.Read more >>
Users
Users Decisive are people that upon landing an App Store or Google Play Store merchandise page create minimal involvement before opting to set up or fall.Read more >>
Users Explorative
Explorative users traffic that upon landing a store page research the content that is presented to them prior to making the choice to set up or fall.Read more >>
User Acquisition Organic
Organic consumer acquisition is the science of using a set of marketing campaigns to induce natural installs.Read more >>
User Acquisition Paid
Paid consumer acquisition is the practice of paying to market an app or game to UA channels in attempts to drive relevant traffic to an application store and convert new users.Read more >>
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Video Watch Rate
Video watch speed is the proportion of consumers who begin seeing a Video clip on a merchandise page.Read more >>
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