2X Growth in Installs Across USA
Instacart partnered with AppFillip® to strengthen its app growth across the USA on both iOS and Google Play.
Our team implemented a data-driven growth strategy combining App Store Optimization (ASO) and performance marketing campaigns to improve visibility, increase installs, and drive high-quality user acquisition.
Through a full-funnel approach, we helped Instacart improve its presence in the competitive grocery delivery and on-demand services category.
About INSTACART
Instacart is one of the leading on-demand grocery delivery platforms in the United States, allowing users to shop from local stores and have groceries delivered to their doorstep.
With a strong network of retailers and a seamless mobile experience, Instacart has become a go-to solution for convenient grocery shopping.
To further scale its mobile growth and optimize user acquisition, Instacart partnered with AppFillip® to improve App Store visibility and performance marketing efficiency.
The challenge
The grocery delivery market in the USA is highly competitive, with multiple apps competing for user attention and App Store rankings.
Instacart faced challenges in:
• Improving visibility across App Store and Google Play
• Ranking for high-intent grocery and delivery keywords
• Scaling installs efficiently through paid campaigns
• Optimizing performance marketing to reduce acquisition costs
The goal was to create a strategy that could increase installs, improve rankings, and drive efficient user acquisition across the USA.
Services Used:
- ASO, ASA, Growth Hacking
STRENGTH IN NUMBERS
Business impact
By combining ASO and performance marketing, AppFillip® helped Instacart improve app visibility and scale installs across both platforms.
The strategy focused on improving keyword rankings while driving high-quality installs through targeted acquisition campaigns.
Increase in app installs
Growth in App Store & Play Store impressions
Reduction in cost per install (CPI)
Data-Driven App Growth Strategy
To scale Instacart’s growth in the USA, the AppFillip® team implemented a full-funnel strategy combining organic optimization and performance marketing.
Our approach focused on improving discoverability while driving installs through efficient paid campaigns.
Target Market
🇺🇸 United States (USA)
- App Store Optimization (ASO)
- Performance Marketing Campaigns
- Audience Targeting & Segmentation
- Conversion Rate Optimization
