Launching an app in 2025? The stakes are higher than ever. With over 3,500 apps launching daily, the right Pre-Launch App Marketing Checklist 2025 can be the difference between 10 installs and 10,000. Whether you’re an indie developer or a funded startup, preparing the marketing runway before the app goes live is non-negotiable.

In this blog, we break down the ultimate Pre-Launch App Marketing Checklist 2025 to get you 10,000 installs in your first 30 days.

✅ Why a Pre-Launch Strategy Matters in 2025

App Store Optimization (ASO), influencer outreach, press kits, landing pages—users need to hear about your app before they ever search for it. This is exactly where the Pre-Launch App Marketing Checklist 2025 comes into play. It ensures every tactic is timed and executed with precision.

📋 The Ultimate Pre-Launch App Marketing Checklist 2025

1. Conduct Deep Market & Competitor Research

  • Identify your core user persona.
  • Use tools like AppMagic, SensorTower, and Data.ai.
  • Analyze keywords and feature gaps.

2. Create a Conversion-Optimized Landing Page

  • Use tools like Webflow or Carrd.
  • Add strong CTAs, explainer video, early access form.
  • Capture emails for launch day blasts.

3. Build a Waitlist Strategy

  • Offer beta access or rewards.
  • Promote via communities (Reddit, IndieHackers, Discord).
  • Use Product Hunt Ship or early access tools.

4. Launch a Content Strategy Around Your Niche

  • Start blogging at least 30 days before launch.
  • Use your Pre-Launch App Marketing Checklist 2025 as a content pillar.
  • Target keywords your users are searching for.

5. Set Up ASO Metadata Early

  • Draft App Store titles, subtitles, and keyword lists.
  • Localize for top geos.
  • Use AppFillip’s ASO services for metadata audit and optimization.

6. Outreach to Influencers & Reviewers

  • Prepare press kits (logos, screenshots, pitch).
  • Use platforms like Upfluence or CreatorIQ.
  • Target micro-influencers with high engagement in your niche.

7. Leverage Paid Ads for Signups

  • Run Facebook Lead Ads or Google pre-registration campaigns.
  • A/B test creatives.
  • Start small, scale what works.

8. Schedule Product Hunt Launch

  • Pick a Tuesday or Thursday.
  • Have your assets ready: tagline, maker comment, images.
  • Coordinate with your email list for upvotes.

9. Beta Testing & Reviews Collection

  • Use TestFlight or Google Play Console’s closed testing.
  • Ask testers to leave honest reviews post-launch.
  • Use feedback to improve onboarding and UX.

10. Launch Countdown on Socials

  • Use a 10-day countdown across Instagram, Twitter, LinkedIn.
  • Share behind-the-scenes content, sneak peeks, and testimonials.
  • Drive FOMO before the app is even live.

🚀 Bonus: What to Do in the First 72 Hours Post-Launch

Even though this is a Pre-Launch App Marketing Checklist 2025, your launch week actions are crucial:

  • Email your waitlist immediately.
  • Post on Product Hunt, Reddit, Twitter.
  • Run install-driven campaigns with CPI models.
  • Track installs, crash rates, and retention daily.

📈 Tools to Support Your Pre-Launch App Marketing Checklist 2025

  • Landing Pages: Carrd, Webflow, Unbounce
  • ASO Tools: AppTweak, AppFillip, SensorTower
  • Analytics: Firebase, Mixpanel
  • Beta Testing: TestFlight, Google Play Console
  • Email: Mailchimp, ConvertKit

🧠 Final Thoughts

Having a well-defined Pre-Launch App Marketing Checklist 2025 is your first step toward a viral launch. When executed right, this checklist doesn’t just get you 10,000 installs in 30 days—it sets up your app for long-term success. Need expert help? At AppFillip, we’ve scaled hundreds of apps from pre-launch to app store domination.