In the rapidly growing mobile app ecosystem, accurate data is everything. Whether you’re optimizing your app marketing strategy or tracking user behavior, Mobile Measurement Partners in India play a vital role in giving you precise, actionable insights.
Mobile Measurement Partners (MMPs) are third-party platforms that help app marketers attribute installs, measure campaign performance, and detect fraud. India, being one of the largest app markets globally, has seen a surge in demand for reliable MMPs. In this blog, we explore the top 6 mobile measurement partners in India you should consider for your app growth strategy in 2025.
1. AppsFlyer
One of the most trusted mobile measurement partners in India, AppsFlyer offers deep analytics, fraud protection, and omnichannel attribution. With real-time dashboards, granular reports, and seamless integrations, AppsFlyer is ideal for app marketers aiming for data-backed growth.
Key Features:
- Real-time attribution
- Advanced fraud detection (Protect360)
- Custom dashboards & API integrations
2. Adjust
Adjust is another global giant among mobile measurement partners in India, offering secure and scalable solutions. Its suite includes attribution, fraud prevention, and marketing automation—perfect for growing mobile-first businesses.
Key Features:
- Audience segmentation
- Fraud prevention suite
- Campaign automation tools
3. Branch
Branch stands out for its deep linking and cross-platform attribution capabilities. It helps apps deliver seamless user experiences while acting as a reliable mobile measurement partner in India.
Key Features:
- Deep linking
- People-based attribution
- Web-to-app and app-to-app conversion tracking
4. Singular
Singular combines mobile attribution and marketing analytics into one unified platform. With robust data visualization tools, it’s gaining popularity as a top mobile measurement partner in India for data-driven marketers.
Key Features:
- Unified marketing data
- Cost aggregation across channels
- Cohort & ROI reporting
5. Kochava
Kochava is trusted by enterprises for its end-to-end app analytics and attribution capabilities. It is a powerful mobile measurement partner in India when you need total control over your campaign data.
Key Features:
- Real-time analytics
- Audience enrichment
- Data syndication
6. Trackier MMP
India-based Trackier has emerged as a strong local mobile measurement partner in India. It provides marketers with user-level attribution, fraud detection, and campaign insights tailored to the Indian market.
Key Features:
- Cost-efficient pricing
- Granular mobile attribution
- Local support and integrations
📈 Why You Need a Mobile Measurement Partner in India
Here’s why brands can’t ignore mobile measurement partners in India:
- ✔️ Accurate install and event tracking
- ✔️ Campaign-level ROI measurement
- ✔️ Fraud prevention and data security
- ✔️ Better budget allocation across channels
Whether you’re launching a new app or scaling an existing one, working with the right mobile measurement partner in India ensures you make informed, profitable decisions.
🔚 Conclusion
Choosing the right mobile measurement partners in India can define the success of your app marketing efforts. From global leaders like AppsFlyer and Adjust to homegrown solutions like Trackier, these tools offer the transparency and control every app brand needs in 2025.
Still unsure which one suits your app best? Reach out to AppFillip, and we’ll guide you through selecting the right MMP and integrating it into your app marketing strategy!
