Video Ad Networks for App Marketing:- Video ads are one type of ad that can appear on mobile apps. They can show on mobile app screen if you have chosen to display ads and are a using supported ad size. Advertisers can purchase video inventory based on clicks or impressions. Publishers see how video ads network perform across their video inventory on an RPM basis.

In today’s crowded app ecosystem, getting noticed requires more than just a great app. You need powerful advertising strategies to cut through the noise—and that’s where Video Ad Networks for App Marketing come in. These platforms help app developers and marketers deliver immersive, engaging content that drives user acquisition, installs, and revenue growth.

Whether you’re launching a new app or scaling an existing one, choosing the right video ad network is critical to your app’s success.

How Do Video Ad Networks for App Marketing Work?

A typical video ad begins with a static thumbnail—an image that appears to the user before playback starts. This is counted as an impression. Once the user clicks on the image or a play button, the ad begins playing.

If the user interacts further—by clicking on the ad while it plays or engaging with the display URL—they are taken to the app store or landing page. This action is recorded as a click in analytics reports.

Why it works:

  • Video ads are more engaging than static banners.
  • They offer storytelling power in a few seconds.
  • They drive higher conversion rates when paired with proper targeting.

Top 5 Video Ad Networks for App Marketing in 2025

1. Chartboost

Best For: Game apps and cross-promotion
Unique Edge: One SDK for multiple campaign types

Chartboost offers a unified platform to run interstitial and video ads for user acquisition, monetization, and cross-promotion. Ideal for mobile games, it helps developers reach millions of users through a performance-focused network. Chartboost’s real-time bidding and analytics allow full control of your campaign performance.

✅ Use Case: Drive installs through cost-effective CPIs and direct deals with publishers.

2. AdColony

Best For: High-definition app video campaigns
Unique Edge: Proprietary Instant-Play™ technology

AdColony specializes in HD video ad delivery across premium apps. Their Instant-Play™ feature ensures smooth playback even on weak connections, helping reduce bounce rates and improve ad engagement. Their ad platform supports rewarded video formats that enhance user retention while driving conversions.

✅ Pro Tip: Target users with full-screen rewarded videos for higher CTR.

3. Vungle

Best For: Performance-driven campaigns
Unique Edge: Creative automation and performance analytics

Vungle is known for its creative video optimization tools and detailed analytics. It focuses on delivering high-quality ads inside apps, tailored by machine learning algorithms to improve ROI. Marketers get access to creative A/B testing, granular targeting, and fraud protection.

✅ Why Use It: Scales user acquisition for utility, finance, and lifestyle apps.

4. Flurry AppCircle

Best For: Brand-driven mobile ad campaigns
Unique Edge: Rich audience segmentation from Yahoo data

Flurry AppCircle helps advertisers connect with audiences via intelligent targeting. Its integration with Flurry Analytics offers granular user insights and post-install metrics. App marketers benefit from a consultative approach to mobile ad campaigns, ensuring alignment with business goals.

✅ Bonus: Combine with Flurry’s in-app analytics for complete funnel tracking.

5. Unity Ads (Must-Try Bonus Platform)

Best For: Unity-based mobile games
Unique Edge: Seamless in-game ad integration

Unity Ads is one of the most effective video ad networks for app marketing, especially for developers using the Unity engine. It supports rewarded videos and native ad placements that blend perfectly within game environments. If your app is built in Unity, this network offers unmatched ease and performance.

✅ Game Changer: Keeps players engaged while monetizing ethically.

Why Use Video Ad Networks for App Marketing?

Here are five core reasons why these tools are a must for modern app marketers:

  1. Higher Engagement Rates – Videos command attention and drive interaction.
  2. Improved Conversion Metrics – Well-placed, targeted video ads can drastically improve CPI and ROI.
  3. Data-Driven Optimization – Most networks provide robust analytics to track performance.
  4. Multiple Formats – Includes interstitials, rewarded ads, native ads, and playable content.
  5. Scalable Campaigns – Run global campaigns with flexible budgets and creative testing.

Tips to Maximize Your Campaign’s Success

  • Use Short Videos (15-30 seconds) – Enough time to hook viewers and deliver a message.
  • A/B Test Creatives – Test thumbnails, call-to-actions, and voiceovers.
  • Target Precisely – Use demographic, behavioral, and device-level targeting.
  • Retarget Lapsed Users – Use video retargeting to boost retention.
  • Optimize for Viewability – Ensure your videos load fast and are responsive across devices.