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Market research is “the function that links the consumers, customers, and public to the marketer through information — information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process.

AppFillip Offering Effective App Marketing Research

If you’ve already developed an app or decided that you want to develop an app, then you’re going to have a harder time marketing it than if you’d carried out the research in the most effective way, which is before development. To borrow a tired old phrase, in business, if you fail to plan, then you plan to fail. AppFillip with its expert app marketing team is the best choice you can get to market your app. We specialize in mobile app consulting and market research services to lay an effective app marketing roadmap for your app. To start with, our mobile app marketing experts will have a detailed discussion with you to determine the following market research services:

AppFillip offers various research services in

Mobile App Market Research Services, which help in making our clients, understand the attitudes and behaviors of the buyers. Keywords Research gathering information about app store ranking with popular keywords. It investigates the why and how of decision-making procedures of the buyers.

What Is Your Competitors Doing ?

Keeping tabs on your competition is a great strategy for growing your business. AppFillip plans your own strategies so that you keep your customers and win customers away from competitors.

  • What does the app have that yours doesn’t?
  • How can it be improved upon?
  • Who is the app’s audience?
  • What kind of reviews has it received?
  • How are they marketing the app? Does it have decent screenshots and icons, or does it look cheap?

Research About Target Audience

You need to know them. Who are you selling to? Business users? Kids that like games? Adults, that enjoy games? It’s important that you know, or your app will more than likely fail. AppFillip helps to find out your real customers AppFillip will help to know demographics & individual information such as:

  • Age, Gender, Location
  • Income, Ethnicity, Marital status
  • Hobbies, Lifestyle, Behaviors

This information will help you to determine what kind of person is likely to download your app and why.