Analyzing Competitor Keywords and App Descriptions

6 min read

Introduction #

With millions of apps across various app stores, standing out has become increasingly challenging. Effective competitor analysis is one of the essential steps to improve your app’s visibility and ranking. By analyzing keywords and app descriptions of competitors, you gain valuable insights into which strategies work, helping you shape an impactful ASO (App Store Optimization) strategy.

This article explores how to analyze competitor keywords and app descriptions for your app’s advantage. We’ll also introduce helpful tools and techniques, along with actionable tips from AppFillip, a leader in app marketing, to elevate your app’s performance in the app marketplace.

Why Competitor Analysis Matters #

In the competitive landscape of mobile apps, understanding what competitors are doing can help guide your own strategy. Analyzing competitor keywords and app descriptions can reveal valuable information, including popular keywords, descriptive trends, and engagement tactics that drive user downloads.

Benefits of Competitor Analysis #

Identify High-Impact Keywords: Learn which keywords your competitors are using effectively.
Understand Target Audience Language: Analyzing descriptions helps identify the tone and language users respond to.
Refine Your App’s Positioning: Stand out by addressing gaps or unmet needs highlighted in competitor analysis.

Steps to Analyze Competitor Keywords #

Step 1: Identify Competitors #

Begin by identifying your top competitors. Look for apps that provide similar functions or target the same audience as yours. Use tools like App Annie, Sensor Tower, and Mobile Action to discover apps that share your keywords or occupy the top spots in your category.

Step 2: Analyze Keyword Strategy #

Keyword analysis is at the core of ASO, as it drives visibility. AppFillip emphasizes the significance of picking relevant keywords and consistently monitoring them for trends.

Gather Keyword Data: Use tools like AppFollow, Sensor Tower, or ASOdesk to identify competitor keywords.
Evaluate Keyword Difficulty and Popularity: High-traffic keywords may have high competition, making it challenging to rank.
Identify Long-Tail Keywords: Keywords with 2-3 words (long-tail) are often less competitive and more specific, making it easier to target niche audiences.
Analyze Keyword Placement: Observe where keywords are used in competitor titles, subtitles, and descriptions, as placement impacts ranking.

Step 3: Examine Competitor Descriptions #

Competitor descriptions provide insight into how they communicate value to users. Here’s how to conduct an in-depth analysis of app descriptions:

Identify Common Themes: Check for themes, benefits, or pain points addressed frequently across descriptions.
Analyze Readability and Tone: Effective descriptions are concise, user-focused, and easy to understand. Count the sentences in descriptions and ensure they are concise, with no more than 20 words.
Look for Calls-to-Action: Calls-to-action, like “Download Now” or “Try for Free,” are common in descriptions. Noting the types of CTAs competitors use can help you adopt similar tactics.

Using Tools to Support Keyword and Description Analysis #

Competitor keyword and description analysis are made easier by using ASO tools. Here’s how some top ASO tools can assist in competitor analysis.

1. Sensor Tower #

Sensor Tower provides a comprehensive analysis of keywords and app performance metrics. It allows you to compare your app’s ranking to that of competitors and track keyword performance trends.

2. AppFollow #

AppFollow is a tool specializing in competitor analysis. It allows you to view competitors’ keywords, track their updates, and compare keyword strategies across different regions. With this tool, you can filter for keywords with low competition, increasing your chances of ranking.

3. Mobile Action #

Mobile Action is another valuable ASO tool for keyword analysis and tracking. It reveals popular keywords and their difficulty scores. You can use it to identify keywords with high search volume that are underutilized by competitors, presenting an opportunity for your app to target them.

Tips from AppFillip on Effective Competitor Keyword Strategy #

As a seasoned ASO provider, AppFillip suggests following a structured approach for using competitor insights to refine your keyword strategy:

Use Data-Driven Decisions: Regularly analyze keyword performance to ensure you stay ahead in trends.
Leverage Local Keywords for Localization: Competitors may rank differently across regions. Tracking this data can help you localize effectively.
Monitor Competitor Changes: Keep an eye on updates competitors make to their keywords and descriptions, especially after major OS updates or new releases.

Crafting a Strong App Description Based on Competitor Analysis #

A well-crafted description not only helps with rankings but also plays a key role in convincing users to download your app. Here’s a step-by-step guide for creating an effective app description using competitor insights.

Step 1: Structure the Description #

Most descriptions are organized with a hook, followed by feature highlights, and ending with a call-to-action. Competitor descriptions often start with a catchy one-liner that encapsulates the app’s value.

Step 2: Use High-Impact Keywords #

Ensure that primary keywords are included within the first few lines. This helps users and app store algorithms quickly understand your app’s purpose.

Step 3: Highlight Unique Features #

Differentiate your app by focusing on features that your competitors don’t emphasize. This can highlight gaps in competitor offerings and position your app as a better choice.

If your app has awards, high ratings, or user testimonials, including them in your description can add credibility and build trust. Competitor descriptions often feature social proof prominently.

Keyword Strategy Recap #

Monitor Competitor Keywords Regularly: Trends shift quickly, so update your keywords frequently to stay competitive.
Optimize for Different Regions: Use keywords that resonate locally to capture diverse audiences.
Target High-Intent Keywords: Focus on keywords that indicate a user’s intent to download, not just browse.

How AppFillip Can Help You Stay Competitive #

AppFillip specializes in ASO and app marketing. By partnering with AppFillip, you can leverage their expertise and advanced tools for data-driven ASO strategies, keyword tracking, and competitor analysis. AppFillip’s solutions empower app developers to gain a competitive edge in an ever-crowded market.

Benefits of Partnering with AppFillip:

Advanced ASO Tools: AppFillip uses industry-leading ASO tools for effective competitor and keyword analysis.
Tailored Keyword Strategy: Their team provides customized keyword strategies, targeting high-impact terms.
Ongoing Monitoring: AppFillip offers continuous monitoring and optimization, keeping your app ahead of competitors.

Conclusion #

Analyzing competitor keywords and app descriptions is essential to crafting a successful ASO strategy. By studying your competitors’ keyword placements, description themes, and CTAs, you gain insights that can help your app stand out. Partnering with ASO experts like AppFillip can streamline this process, allowing you to implement data-backed strategies that improve your app’s visibility and attract more downloads.

Take control of your app’s future in the app marketplace by refining your ASO strategy with competitor insights. Start analyzing today, and let AppFillip support your journey to the top of app store rankings.