AppFillip
Free Marketing Plan Tool
✦ Powered by 2025 Global Benchmark Data
Your App Marketing Plan
in 3 Simple Steps
Enter your app info, current KPIs, and budget — get a complete marketing plan with channel allocation, CPI benchmarks, KPI targets, and a 90-day execution timeline.
📊 14 Categories supported
🌍 7 Global markets
⚡ 60 seconds to your plan
1
App Info
2
Performance
3
Goals & Budget
Step 1 of 3
Tell us about your app
Fields marked * are required
App Name *
App Details
Category *
Primary Market *
Platform *
Revenue Model
Primary Goal
Step 1 of 3
Step 2 of 3
Current performance
Skip anything unknown — we'll use global benchmarks as defaults
Downloads & Revenue
Monthly Installs
New installs / month
Monthly Revenue (MRR)
$
Net of App Store fees
Retention & Health
D7 Retention
%
Monthly Churn
%
App Store Rating
⭐
Paid Marketing
Current CPI
$
ASO Status
📊 Live Industry Benchmarks
—
Step 3 of 3
Goals & budget
Set your targets and marketing investment
90-Day Targets
Target Installs / month
Target Revenue / month
$
Budget *
Monthly Marketing Budget
$10,000
$1K$10K$50K$100K$200K
Campaign Duration
Growth Approach
iOS / Android Split
🍎 iOS share of paid UA
65% iOS · 35% Android
Android only50/50iOS only
Built by AppFillip · Benchmark data: Business of Apps 2025 · Liftoff 2025 · AppsFlyer 2025 · All rates in USD
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