- 2X
iOS Install Growth
WageTap partnered with AppFillip® to scale its iOS user acquisition across Australia and Canada. Our team implemented a performance-driven growth strategy combining Meta Ads, TikTok Ads, Apple Search Ads (ASA), and App Store Optimization (ASO) to increase installs and improve App Store visibility.
By optimizing paid acquisition channels and App Store discoverability, we helped WageTap accelerate its growth in the competitive cash advance fintech category.
About WageTap
WageTap is a fintech cash advance app backed by Y Combinator that allows users to access a portion of their earned wages before payday.
Designed to provide financial flexibility, WageTap helps users manage short-term cash needs through a simple and user-friendly mobile experience.
To expand its user base in Australia and Canada, WageTap partnered with AppFillip® to scale its iOS growth strategy through performance marketing and App Store optimization.
The challenge
The cash advance and fintech app market is highly competitive, especially in developed markets like Australia and Canada.
Despite having a strong product and brand credibility, WageTap faced challenges in:
• Increasing visibility in App Store search results
• Competing with other fintech and cash advance apps
• Acquiring high-quality users at sustainable costs
• Scaling installs efficiently across multiple acquisition channels
WageTap needed a growth partner that could combine paid acquisition with App Store optimization to drive scalable user growth.
Services Used:
- Meta Ads, TikTok Ads, Apple Search Ads (ASA), App Store Optimization (ASO)
STRENGTH IN NUMBERS
Business impact
By implementing a multi-channel acquisition strategy, AppFillip® helped WageTap scale its iOS growth while maintaining strong performance across advertising platforms.
The combination of paid social campaigns, Apple Search Ads, and App Store Optimization improved app visibility, increased installs, and strengthened overall user acquisition performance.
Increase in iOS installs
Growth in App Store impressions
Increase in conversion rate from store visitors
Data-Driven User Acquisition Strategy
To scale WageTap’s growth across Australia and Canada, the AppFillip® team implemented a multi-channel acquisition strategy designed to capture high-intent users and maximize install volume.
Our strategy focused on combining paid acquisition channels with App Store Optimization to create a sustainable app growth engine.
Target Markets
🇦🇺 Australia
🇨🇦 Canada
- Meta Ads Campaigns
- TikTok Ads Campaigns
- Apple Search Ads (ASA)
- App Store Optimization (ASO)
