- 700+
Keywords Ranked & 2X Growth
Vimcal partnered with AppFillip® to improve its App Store and Google Play visibility and scale organic growth across both platforms.
Our team implemented a data-driven strategy combining App Store Optimization (ASO) and Apple Search Ads (ASA) to increase keyword rankings, improve discoverability, and drive high-intent user acquisition.
Backed by Y Combinator, Vimcal leveraged our growth strategy to strengthen its presence in the competitive productivity and calendar app category.
About VIMCAL
Zara is a Spanish clothing and fashion company founded in 1975. It is one of the world’s largest fashion retailers, with over 2,000 stores located in more than 90 countries. Zara is known for its fast fashion business model, which allows the company to quickly respond to changes in fashion trends and bring new designs to market in a matter of weeks.
The challenge
Vimcal is a high-performance calendar app built for professionals with busy schedules, designed to be the fastest calendar for people with too many meetings.
Backed by Y Combinator, Vimcal focuses on speed, usability, and efficiency, helping founders, operators, and professionals manage their time effectively.
To improve its visibility and scale organic growth across both iOS and Google Play, Vimcal partnered with AppFillip® to execute a focused growth strategy.
Services Used:
- ASO, ASA
STRENGTH IN NUMBERS
Business impact
The productivity app category is highly competitive, with several established calendar apps dominating both App Store and Google Play rankings.
Vimcal faced challenges in:
• Improving keyword rankings across both platforms
• Increasing visibility for high-intent productivity keywords
• Competing with established calendar apps
• Scaling organic discovery efficiently
The goal was to build a strategy that could increase keyword coverage, improve rankings, and drive organic installs across both iOS and Android.
Keywords ranking across App Store & Google Play
Increase in app store impressions
Growth in organic installs
Data-Driven App Growth Strategy
To scale Vimcal’s growth across both platforms, the AppFillip® team implemented a combined ASO and ASA strategy designed to improve keyword rankings and capture high-intent users.
Our approach focused on improving keyword coverage while leveraging Apple Search Ads to drive additional installs.
Platforms
📱 iOS (App Store)
📱 Android (Google Play Store)
- Advanced Keyword Research
- App Store & Play Store Optimization
- Apple Search Ads Campaigns
- Competitor Intelligence
