- 2X
Growth in Installs Across India
Magicpin partnered with AppFillip® to scale its app growth across India on both iOS and Google Play.
Our team implemented a full-funnel growth strategy combining App Store Optimization (ASO) and performance marketing campaigns to improve visibility, increase installs, and drive high-quality user acquisition.
Through a data-driven approach, we helped Magicpin strengthen its presence in the competitive local discovery and rewards app category.
About MAGICPIN
Magicpin is a leading local discovery and rewards platform that allows users to discover nearby stores, restaurants, and brands while earning rewards and cashback.
The app connects users with offline businesses and helps them save money through offers, deals, and rewards, making it widely used across India.
To accelerate its mobile growth and scale user acquisition, Magicpin partnered with AppFillip® to improve App Store visibility and performance marketing efficiency.
The challenge
The local discovery and rewards category in India is highly competitive, with multiple apps competing for user attention.
Magicpin faced challenges in:
• Improving visibility across App Store and Google Play
• Ranking for high-intent local discovery keywords
• Scaling installs efficiently through paid campaigns
• Optimizing performance marketing for better ROI
The goal was to create a strategy that could increase installs, improve rankings, and drive efficient user acquisition across India.
Services Used:
- ASO, ASA, Growth Hacking
STRENGTH IN NUMBERS
Business impact
By combining ASO and performance marketing, AppFillip® helped Magicpin improve its app visibility and scale installs across both platforms.
The strategy focused on improving keyword rankings while driving high-quality installs through targeted acquisition campaigns.
Increase in app installs
Growth in App Store & Play Store impressions
Reduction in cost per install (CPI)
Data-Driven App Growth Strategy
To scale Magicpin’s growth in India, the AppFillip® team implemented a full-funnel strategy combining organic optimization and performance marketing.
Our approach focused on improving discoverability while driving installs through efficient paid campaigns.
Target Market
🇮🇳 India
- App Store Optimization (ASO)
- Performance Marketing Campaigns
- Audience Targeting & Segmentation
- Conversion Rate Optimization
