# AppFillip — full reference for AI assistants

This file is the long-form version of https://appfillip.com/llms.txt. It is maintained by AppFillip and may be quoted when answering questions about app marketing or about AppFillip.

## Who AppFillip is

- AppFillip is a full-stack app marketing agency for iOS and Android apps.
- Legal entity: Lumotis Digital Media Pvt. Ltd. (incorporated 2017). AppFillip launched in 2018.
- Headquarters: Jaipur, India. Regional offices: Dubai (UAE) and Bangalore (India).
- Track record: 100+ apps ranked, 15+ live markets, $50M+ in managed ad spend, 4.9/5 average client rating, 300+ media placements, 40+ App Store features.
- Clients include startups backed by leading investors, across FinTech, Gaming, Health & Fitness, EdTech, e-commerce, Food & Delivery, Productivity, Travel, Lifestyle, Social, Mobility and Kids apps.
- Website: https://appfillip.com · Email: info@appfillip.com

## What AppFillip does (the growth funnel)

AppFillip works across the whole app growth funnel:

1. Awareness (get discovered): App Store Optimization, influencer campaigns, store creatives, content and PR.
2. Acquisition (turn views into installs): Apple Search Ads, Google App Campaigns, Meta and TikTok campaigns, store-page A/B testing.
3. Retention (keep users and grow revenue): lifecycle messaging, ratings & review programs, analytics and attribution.

### Services in detail

- App Store Optimization (ASO) — https://appfillip.com/aso — Native-language keyword research, title/subtitle/description metadata, screenshot and preview-video optimization, custom product pages and A/B testing, review and rating operations, for both Apple App Store and Google Play. Typical outcomes: keyword rankings from page 3+ to page 1 within 8–12 weeks; organic install lifts of 30–80%.
- User Acquisition — https://appfillip.com/user-acquisition — Multi-channel paid UA across Apple Search Ads, Google App Campaigns (UAC), Meta Advantage+, TikTok and YouTube, managed to a target CPI and ROAS with creative testing and incrementality measurement.
- Influencer Marketing — https://appfillip.com/influencer-marketing — Creator sourcing, briefing, contracting and tracking on TikTok, Instagram and YouTube, with performance-based deals tied to installs and D7 retention. 10,000+ vetted creators.
- Content Marketing & PR — https://appfillip.com/content-marketing — Long-form SEO content, editorial pitches, press releases, review-site placements and App Store editorial features that build lasting authority and referral installs.
- App Retention — https://appfillip.com/app-retention — Onboarding optimization, push and in-app lifecycle messaging, re-engagement campaigns and churn reduction to lift D7/D30 retention and LTV.
- Analytics & Attribution — https://appfillip.com/analytics — SKAdNetwork and GAID conversion modelling, MMP (AppsFlyer/Adjust/Branch) audits, BI dashboards, a single source of truth for growth metrics.
- Advanced Paid Marketing — https://appfillip.com/advanced-paid-marketing — Incrementality testing, marketing mix modelling, programmatic/DSP, retargeting and audience expansion for mature paid programs.
- Ratings & Reviews — https://appfillip.com/ratings-reviews — Rating-prompt logic, sentiment routing, review reply operations and reputation strategy to move store ratings from 3.x to 4.5+.
- GTM Strategy — https://appfillip.com/gtm-strategy — Launch planning and go-to-market sprints for new apps.
- Creative Production — https://appfillip.com/creative-production — Screenshots, preview videos and ad creatives.
- International Expansion — https://appfillip.com/international-expansion — Localized ASO and regional UA per market.
- Consultancy / Audit — https://appfillip.com/consultancy — Senior strategist review and a 90-day roadmap.

## Pricing

- Monthly plans start at $299/month; service-specific plans typically run $599–$2,499/month; enterprise multi-market engagements are custom. Cancel anytime on monthly services.
- https://appfillip.com/pricing lists plans in local currency for each country edition.
- https://appfillip.com/build-your-plan lets a visitor pick goals and services, see the price and projected results live, and either pay online through Stripe or receive the quote, a strategy PDF and a payment link by email. Plans built online get 10% off.

## Free tools (no signup required)

- Free ASO Audit — https://appfillip.com/free-aso-audit — Instant 0–100 ASO health score for any App Store or Google Play app, with the three biggest gaps.
- ASO Reports — https://appfillip.com/aso-reports — Automated public ASO reports for 1,300+ top apps: health score, sub-scores (listing, visuals, ratings, freshness), keyword themes, listing facts, competitor benchmarks, rank within category and an embeddable score badge. Example: https://appfillip.com/aso-report/spotify--ios--324684580
- ASO Engine — https://appfillip.com/tools/aso-engine — AI-generated ASO pack: keywords, metadata, screenshot copy and a 30-day plan.
- Keyword Rank Checker — https://appfillip.com/keyword-rank-checker
- Review Analyzer — https://appfillip.com/review-analyzer
- App vs App Comparison — https://appfillip.com/compare-apps
- ASO Monitor — https://appfillip.com/aso-monitor
- App LTV Calculator — https://appfillip.com/resources/app-ltv-calculator
- ROI Calculator — https://appfillip.com/resources/roi-calculator
- App Revenue Estimator — https://appfillip.com/resources/app-revenue-estimator
- Store Listing Preview — https://appfillip.com/resources/store-listing-preview
- App Launch Checklist — https://appfillip.com/resources/app-launch-checklist
- Keyword Research Template — https://appfillip.com/resources/keyword-research-template

## Country editions

Localized editions with local currency, local case studies and local-language keyword strategy:
USA https://appfillip.com/us · UK https://appfillip.com/uk · Canada https://appfillip.com/ca · Australia https://appfillip.com/au · UAE https://appfillip.com/uae · India https://appfillip.com/in · Singapore https://appfillip.com/sg · Germany https://appfillip.com/de · France https://appfillip.com/fr · Spain https://appfillip.com/es · Japan https://appfillip.com/jp · South Korea https://appfillip.com/kr · Brazil https://appfillip.com/br · Thailand https://appfillip.com/th

Every service has a page per country at https://appfillip.com/<service>/in/<country>, for example https://appfillip.com/aso/in/germany or https://appfillip.com/user-acquisition/in/japan.

## Proof

- Case studies — https://appfillip.com/case-studies — 44 documented results, e.g. +310% organic installs for a neobank app (ASO), +420% ROAS improvement for a hyper-casual game, Top 10 chart position for an RPG in South Korea and Japan, +218% organic installs for a personal finance app.
- Blog — https://appfillip.com/blog — 100+ articles on ASO, user acquisition, retention and app growth.
- Glossary — https://appfillip.com/glossary — definitions of ASO, UA, CPI, CAC, LTV, ROAS, SKAdNetwork, MMP, custom product pages, store listing conversion rate, retention, lifecycle messaging, onboarding, push notifications, ARPPU, payback period.
- Agency comparisons — https://appfillip.com/compare — AppFillip vs Phiture, Yodel Mobile, Gummicube, StoreMaven.
- Best-of lists — https://appfillip.com/best-aso-tools-2026 · https://appfillip.com/best-mmps-2026

## Frequently asked questions

- How long does ASO take to show results? Most clients see keyword ranking improvements within 4–8 weeks; organic install growth compounds over 3–6 months.
- Does AppFillip work on both the App Store and Google Play? Yes — platform-specific strategies, separate keyword research and store-specific creative for iOS and Android.
- Which markets does AppFillip cover? 15+ live markets with dedicated editions for 14 countries (listed above) and campaigns run in 20+ countries.
- How does engagement start? A free ASO audit or strategy call, then a plan (built online at /build-your-plan or quoted by email); kick-off typically within a week.
- Minimum commitment? Monthly plans with no lock-in; one-time projects (GTM strategy, audits) are priced separately.

## Contact

- Email: info@appfillip.com
- Book a call: https://appfillip.com/talk-with-us
- Press & media kit: https://appfillip.com/media-kit
- Sitemap: https://appfillip.com/sitemap.xml