- +40%
2X Growth in Installs Across India
Porter partnered with AppFillip® to scale its app growth across India on both iOS and Google Play.
Our team implemented a full-funnel growth strategy combining App Store Optimization (ASO) and performance marketing campaigns to increase visibility, drive installs, and improve user acquisition efficiency.
Through a data-driven approach, we helped Porter strengthen its presence in the competitive logistics and on-demand delivery app category.
About PORTER
Porter is a leading on-demand logistics and goods transportation platform that enables businesses and individuals to move goods efficiently across cities.
The app offers services such as mini trucks, two-wheelers, and packers & movers, making it a widely used logistics solution in India.
To accelerate its mobile growth and expand user acquisition, Porter partnered with AppFillip® to improve its App Store visibility and scale installs through performance marketing strategies.
The challenge
The logistics and delivery app market in India is highly competitive, with multiple platforms competing for user attention.
Porter faced challenges in:
• Improving visibility in App Store and Google Play search results
• Competing for high-intent logistics and delivery keywords
• Scaling installs efficiently across multiple channels
• Optimizing performance campaigns to reduce acquisition costs
The goal was to build a strategy that could increase installs, improve rankings, and drive efficient user acquisition across India.
Services Used:
- ASO, ASA, Performance Marketing
STRENGTH IN NUMBERS
Business impact
By implementing a combined ASO and performance marketing strategy, AppFillip® helped Porter improve app visibility and scale installs across both platforms.
The strategy focused on improving keyword rankings while driving high-quality installs through targeted paid campaigns.
Increase in app installs
Growth in App Store & Play Store impressions
Reduction in cost per install (CPI)
Data-Driven App Growth Strategy
To scale Porter’s growth in India, the AppFillip® team implemented a full-funnel strategy combining organic and paid channels.
Our approach focused on improving visibility while driving high-quality user acquisition through performance marketing.
Target Market
🇮🇳 India
- App Store Optimization (ASO)
- Performance Marketing Campaigns
- Audience Targeting & Segmentation
- Conversion Rate Optimization
