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Organic User Acquisition

Organic consumer acquisition is the science of using a set of marketing campaigns to induce natural installs.

Organic consumer acquisition is the science of using a set of marketing campaigns to induce natural installs.

If it comes to audience expansion strategy, too many entrepreneurs still see organic and paid consumer acquisition as two distinct entities, when in fact, they are just two sides of the same coin.

In a note, organic consumer acquisition is any advertising effort that compels app installs without using paid advertisements.

Some universal applications include matters like internet referral plans, program indexing, App store optimization (ASO), refining for app packs, search engine optimization (SEO), media coverage, and PR.

The attractiveness of a fantastic organic UA plan is the end-user has proven an interest in your app, and consequently has a greater propensity for downstream involvement, retention, and monetization.

While it perceives organic consumer acquisition as low-risk and completely free, this approach still needs a designated group of specialists to perform efficiently, and that these efforts take as much weight as any other when it comes to brand messaging and safety.

 

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