Case Study

How Fitzy boosted its presence organically

Fitzy: Fitness Workout Tracker

Fitzy Fitness

App name

Fitzy: Fitness Workout Tracker

targeted country



Health & Fitness

  • ASO
  • Growth Hacking 
  • UI Consultancy
  • iOS


In the dynamic realm of fitness apps, Fitzy Fitness Workout Trainer set out on a mission to carve its niche. Offering users an effective fitness regimen, it faced multiple challenges upon launch. Fitzy aimed to boost its keyword rankings, improve its User Interface (UI), and retain users for the long haul. 


Fitzy Fitness Workout Trainer encountered several hurdles in its quest for prominence. The key challenges included the need to elevate keyword rankings, revamp the User Interface for better user experiences, and implement strategies to retain users in a highly competitive fitness app market.

Our Solution:

We took on Fitzy’s challenges head-on, devising a multi-faceted approach to address each concern effectively:


  1. Keyword Optimization: We initiated an intensive keyword optimization process. By identifying and targeting fitness-related keywords relevant to Fitzy’s offering, we aimed to improve its visibility in app store searches.

  2. UI Consultation: Our experts conducted a comprehensive User Interface consultation. We provided actionable recommendations to enhance the app’s UI, ensuring a seamless and user-friendly experience.

  3. User Retention Strategies: To boost user retention, we implemented a series of engagement strategies, including personalized workout plans, in-app challenges, and notifications to keep users motivated and coming back for more.

  4. App Store Optimization (ASO): Our team optimized Fitzy’s app store listing, refining its title, description, and visuals. This helped improve its overall appeal to potential users, increasing downloads.

Results and Outcomes:

Our collaborative efforts led to tangible results:

  • Increased Organic Presence: Fitzy witnessed a substantial increase in its organic presence within app stores. Improved keyword rankings and ASO efforts ensured that it became more discoverable to users searching for fitness solutions.

  • Enhanced User Interface: Following the UI consultation, Fitzy’s User Interface was refined for a more intuitive and visually appealing experience. This not only attracted new users but also improved user satisfaction.

  • Improved User Retention: By implementing user retention strategies, Fitzy saw an increase in the number of users returning to the app regularly, fostering a loyal user base.


Fitzy Fitness Workout Trainer’s journey from a challenging start to enhanced organic presence demonstrates the significance of strategic digital marketing. By optimizing keywords, improving the User Interface, and implementing user retention strategies, we successfully positioned Fitzy for success in the competitive fitness app landscape. This case study underscores the impact that a comprehensive approach can have on organic presence and user satisfaction.