Case Study

How Keto Diet App achieved 570% keyword rank growth

Keto Diet Recipes & Meal Plans

keywords growth


increase in conversion rate


decrease in CPI


Keto Diet Recipes

app name

Keto Diet Recipes & Meal Plans

targeted country



Food & Drink

  • App Store Optimization
  • User Acquisition
  • iOS


Keto Diet Recipes & Meal Plans, a popular app for those seeking a low-carb and efficient fat-burning diet, faced the daunting challenge of increasing organic visibility and scaling user acquisition in a fiercely competitive segment. 

Client Background

Keto Diet Recipes & Meal Plans is a renowned app that provides users with comprehensive guidance and meal plans to follow a ketogenic diet to produce ketones for energy effectively.


The primary challenge was to enhance the app’s organic presence while scaling up user acquisition through inorganic means. In a highly competitive market segment, the objective was to attract more users and improve organic visibility efficiently.

Our Solution

We tailored a solution that aligned with the unique benefits of the Keto Diet Recipes & Meal Plans app:


  1. Educational Content Campaigns: We designed creative ad campaigns that educated users about the benefits of the ketogenic diet. These campaigns emphasized how the app could be a valuable tool in achieving their health and fitness goals.

  2. App Store Optimization (ASO): We initiated a comprehensive ASO strategy to improve the app’s organic visibility. This involved fine-tuning the app’s title, description, and visuals to make it more appealing and discoverable to potential users.

  3. Influencer Partnerships: Leveraging influencers in the health and fitness niche, we collaborated with experts who advocated the ketogenic diet. These partnerships lent credibility to the app and expanded its reach.

Results and Outcomes

Our creative approach delivered exceptional results:

  • 570% Increase in Keywords Growth: We achieved a staggering 570% growth in keyword rankings through meticulous ASO and content campaigns, significantly improving the app’s visibility in app store searches.

  • More than 45% Increase in Organic Conversion Rates: Our efforts led to a substantial 45% increase in organic conversion rates, turning more users into satisfied customers.

  • 54% Decrease in CPI: Efficient ad campaigns and influencer partnerships resulted in a remarkable 54% decrease in the Cost Per Installation, making user acquisition more cost-effective.


Keto Diet Recipes & Meal Plans’ journey from competitive obscurity to impressive growth exemplifies the power of creative digital marketing. By crafting educational ad campaigns, optimizing app store presence, and leveraging influencer partnerships, our team of experts successfully positioned the app for success. This case study underscores the impact of a creative and targeted digital marketing approach on both organic presence and user acquisition.