Case Study

How Pre-K Preschool games for kids attained 20k+ app installs

Pre-K Preschool Games for Kids

decrease in CPI


app downloads delivered


Sumon Ahmed

game name

Pre-K Preschool Games for Kids

targeted country




  • App Store Optimization
  • User Acquisition
  • Growth Hacking,
  • iOS


Pre-K Preschool Games for Kids is an educational app designed to help children develop essential skills in a fun and interactive way. The challenge was to scale user acquisition rapidly through inorganic means. 

Client Background:

Pre-K Preschool Games for Kids is dedicated to providing young children with an engaging and educational gaming experience.


The primary challenge was to execute a user acquisition strategy that would deliver rapid results through inorganic means. The objective was to efficiently attract a significant number of new users in a short span of time.

Our Solution:

We crafted a solution tailored to the unique educational focus of Pre-K Preschool Games for Kids:


  1. Creative Ad Campaigns: We designed creative ad campaigns that highlighted the educational benefits of the app. These campaigns focused on attracting parents and caregivers, emphasizing how the app could help children learn while having fun.

  2. Campaign Optimization: We conducted ongoing optimization of the ad campaigns to ensure a lower Cost Per Install (CPI). A/B testing, adjusting targeting parameters, and refining ad creatives played a crucial role in this process.

  3. Strategic Ad Placements: We strategically placed ads on platforms and websites frequented by parents and caregivers of preschool-aged children. This targeted approach ensured that the app was promoted to the right audience.

Results and Outcomes:

Our creative approach delivered impressive results:

  • 65% Decrease in CPI: Through continuous campaign optimization, we achieved a significant 65% decrease in the Cost Per Install, making user acquisition more cost-effective.

  • More than 20k Installs in a Short Span: The strategy delivered more than 20,000 installs in a relatively short time frame, exceeding the client’s expectations.


Pre-K Preschool Games for Kids’ rapid user acquisition through inorganic means underscores the effectiveness of a creative and targeted approach. By crafting educational ad campaigns, optimizing campaign performance, and strategically placing ads, app achieved rapid growth in a competitive market.