Case Study

How we helped UNZIP, unlock the secret to reduce CPI by 67%

Unzip – zip file opener

increase in keyword growth


increase in organic conversion rates


decrease in CPI


Shuyong Jia

app name

Unzip – zip file opener

targeted country




  • App Store Optimization
  • User Acquisition
  • iOS


This case study highlights the remarkable success of Unzip – Zip File Opener, a versatile file management tool. The challenge was to achieve rapid keyword rankings, increase organic conversion rates, and achieve top chart rankings, all while reducing Cost Per Install (CPI).

Client Background:

Unzip – Zip File Opener is a comprehensive application that allows users to extract various compressed file formats, including ZIP, RAR, 7Z, TAR, and GZIP. The client aimed to achieve these specific goals to enhance the app’s performance and visibility.


The primary challenge was to secure keyword rankings in a short timeframe, boost organic conversion rates, achieve top chart rankings, and reduce CPI in a competitive app market.

Our Solution:

To address this multifaceted challenge, we devised a comprehensive solution:

  1. Keyword Optimization: We conducted extensive keyword research to identify high-impact keywords relevant to the app’s functionality.

  2. Content Enhancement: We optimized the app’s store listing, including the title, description, and visuals, to align with the selected keywords and improve discoverability.

  3. User Engagement Tactics: Strategies were implemented within the app to enhance user engagement, encouraging positive reviews and ratings.

  4. Performance Tracking: Continuous monitoring of keyword rankings and user feedback allowed for real-time adjustments to the marketing approach.

  5. Advertising Optimization: We refined advertising campaigns to reduce CPI and maximize ROI.


  • Keyword optimization involved meticulous keyword selection and integration.
  • Content enhancement improved store listings to align with chosen keywords.
  • User engagement strategies were aimed at increasing user satisfaction and feedback.
  • Performance tracking allowed for continuous optimization.
  • Advertising campaigns were adjusted to reduce CPI while maintaining effectiveness.

Results and Outcomes:

Our implemented strategies delivered outstanding results:

  1. 650% Increase in Keywords Growth: Unzip – Zip File Opener achieved an astounding 650% growth in keyword rankings, significantly enhancing its discoverability.

  2. More Than 50% Increase in Organic Conversion Rates: Our strategies led to a substantial increase in organic conversion rates, indicating a more engaged and satisfied user base.

  3. Application Ranked in Top Charts in 18 Weeks: Unzip app secured top chart rankings within just 18 weeks, bolstering its reputation and downloads.

  4. 67% Decrease in CPI: Advertising campaign optimizations resulted in a remarkable 67% decrease in Cost Per Install, making user acquisition more cost-effective.


In the competitive app market, we successfully helped Unzip – Zip File Opener achieve rapid keyword rankings, increased organic conversion rates, top chart rankings, and reduced CPI. The remarkable 650% growth in keyword rankings, increased organic conversion rates, and top chart rankings are evidence of the effectiveness of our strategies. We remain committed to helping Unzip app maintain its success and reach new heights.