
Unzip – zip file opener
CLIENT
Shuyong Jia
SERVICES
App Store Optimization and User Acquisition (US)
CATEGORY
Productivity
PLATFORM
iOS
Challenge
Unzip app is a zip file management tool that can extract ZIP, RAR, 7Z, TAR, GZIP, and all other compressed files. The challenge lied in getting the keywords ranked in a short span of time and increase the organic conversion rate
Results
650% increase in keywords growth
More than 50% increase in organic conversion rates
Application ranked in the top charts in 18 weeks
67% decrease in CPI