30 Day Fitness Challenge Fit 30

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Project Overview

Fit30 faced a critical challenge in a saturated fitness app market. With limited resources for high-cost marketing, Fit30 needed a smart and effective approach to increase visibility, stand out from competitors, and drive organic growth without relying heavily on paid ads.

Challenges & Constraints

A focused ASO strategy was required to bridge the gap between product quality and local discoverability.

Projects Solution

We implemented a data-driven ASO strategy that focused on keyword optimization and app store page enhancements:

  • Keyword Optimization: Conducted in-depth research to identify and target high-impact, relevant keywords that would improve Fit30’s ranking and organic visibility.

  • App Page Optimization: Refined the app’s descriptions, visuals, and metadata to make it more engaging and appealing to users, improving conversion rates.

  • Strategic Targeting: Focused on securing top positions for critical fitness keywords to attract a broader audience.

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Increase in Keywords

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Through extensive keyword research and optimization, we targeted the most relevant and high-impact search terms for Fit30’s audience, securing top rankings on those keywords and dramatically increasing its visibility.

By optimizing app descriptions, visuals, and metadata, we improved Fit30’s appeal to users, leading to a higher conversion rate and more successful app installs.

Project Name

30 Day Fitness Challenge Fit 30

Category

Fitness Apps

Clients

30 Day Fitness Challenge Fit 30

Date

22 October, 2023

Duration

8 Weeks

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