In a saturated children’s app market, Baby Panda Care partnered with AppFillip to break through the noise. With high acquisition costs and low keyword visibility, the challenge was clear: improve discoverability, reduce CPI, and drive sustainable download growth. The results speak for themselves—with strategic ASO and UA efforts, the app earned a +40% increase in App Store features and significantly expanded its organic presence.
Despite offering engaging and age-appropriate content, Baby Panda Care faced three critical hurdles:
Standing out in the competitive kids’ app category meant overhauling both their organic and paid acquisition strategies.
We implemented a hybrid growth model combining App Store Optimization with User Acquisition (UA) and Growth Hacking. Our solution focused on four areas:
We combine highly targeted UA campaigns with ASO to balance paid and organic growth, lowering overall acquisition costs.
Yes. With the right keywords and metadata optimization, kids’ apps can see massive visibility boosts—just like Baby Panda Care did.
Major improvements typically appear within 4–6 weeks, with significant impact visible in 8–12 weeks.
We can guarantee features, our optimized visuals, PR support, and metadata strategies significantly improve your chances.
Baby Panda Care – ASO & UA Strategy
Educational App
BabyBus
3 January 2024
17 Weeks
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