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Kidjo TV – Vidéos Jeux et Comptines

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Project Overview

Kidjo TV wanted to establish a stronger organic presence in the highly competitive children’s app category. The main objectives were to improve the app’s visibility in search results and increase its organic install rate. The challenge was especially complex given the niche audience and specific market of French-speaking Swiss users.

Challenges & Constraints

  • Improve organic visibility and increase installs for Kidjo TV, targeting French-speaking children in Switzerland.
  • The children's app market is highly competitive, and Kidjo TV had to navigate a niche market with a specific language and region focus.
  • A focused App Store Optimization (ASO) strategy to boost rankings, enhance discoverability, and drive organic growth.

A focused ASO strategy was required to bridge the gap between product quality and local discoverability.

Projects Solution

We developed a tailored ASO strategy to optimize Kidjo TV for the Swiss-French market:

  • Keyword Optimization: Conducted detailed keyword research to target relevant search terms in the Swiss-French market, ensuring the app could be found easily by the right audience.

  • App Page Optimization: Refined the app’s description, visuals, and metadata to cater specifically to French-speaking Swiss parents, enhancing the app’s appeal and boosting conversion rates.

  • Market-Specific Strategy: Focused on the unique needs of the niche market, ensuring that the app resonated with local users and met their search preferences.
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Growth hacking strategies allowed QR Scanner Rewards to accelerate user acquisition and retain users with optimized campaigns tailored to specific market segments, ensuring the app's growth in competitive regions.

Project Name

Kidjo TV – Vidéos Jeux et Comptines

Category

Children’s Apps

Clients

Kidjo TV – Vidéos Jeux et Comptines

Date

22 April, 2023

Duration

18 Weeks

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