Kidjo TV wanted to establish a stronger organic presence in the highly competitive children’s app category. The main objectives were to improve the app’s visibility in search results and increase its organic install rate. The challenge was especially complex given the niche audience and specific market of French-speaking Swiss users.
A focused ASO strategy was required to bridge the gap between product quality and local discoverability.
We developed a tailored ASO strategy to optimize Kidjo TV for the Swiss-French market:
By combining growth hacking with targeted ASO efforts, QR Scanner Rewards enhanced its visibility, ranking for valuable keywords, and engaging users more effectively, which helped them stand out among established players.
Growth hacking strategies allowed QR Scanner Rewards to accelerate user acquisition and retain users with optimized campaigns tailored to specific market segments, ensuring the app's growth in competitive regions.
Kidjo TV – Vidéos Jeux et Comptines
Children’s Apps
Kidjo TV – Vidéos Jeux et Comptines
22 April, 2023
18 Weeks
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