Koko – Chat, Flirten & Dating sought to strengthen its presence in the competitive German dating app market. Despite having a strong value proposition centered on fostering meaningful connections, Koko faced the challenge of standing out against well-established brands, lowering user acquisition costs, and improving conversion rates.
A focused ASO strategy was required to bridge the gap between product quality and local discoverability.
We implemented a comprehensive strategy focused on enhancing Koko’s organic visibility and user engagement:
By tailoring the app’s content to the German market through localization, Koko was able to resonate more deeply with local users, significantly boosting its organic visibility and conversions.
Targeted and well-optimized ad campaigns allowed Koko to attract high-quality users while lowering acquisition costs, freeing up resources to further grow its user base.
Koko – Strengthening Presence in the German Dating Market
Dating Apps
Koko – Chat, Flirten & Dating
23 April, 2023
10 Weeks
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