Koko – Chat, Flirten & Dating

Project Overview

Koko – Chat, Flirten & Dating sought to strengthen its presence in the competitive German dating app market. Despite having a strong value proposition centered on fostering meaningful connections, Koko faced the challenge of standing out against well-established brands, lowering user acquisition costs, and improving conversion rates.

Challenges & Constraints

To increase visibility in a highly competitive dating app space while reducing user acquisition costs.
Koko had limited ranking keywords, leading to low organic growth and a high Cost Per Install (CPI).
Effective ASO (App Store Optimization) and User Acquisition (UA) strategies tailored to the German market.

A focused ASO strategy was required to bridge the gap between product quality and local discoverability.

Projects Solution

We implemented a comprehensive strategy focused on enhancing Koko’s organic visibility and user engagement:

Keyword Research and Localization: Conducted extensive keyword research, focusing on German-specific search terms and optimizing the app’s metadata to increase its relevance in local search results.
Targeted Ad Campaigns: Launched localized campaigns to attract high-quality users while lowering the cost of user acquisition through optimized targeting.
Enhanced Conversion Strategy: Focused on improving app descriptions, visuals, and user flows to ensure a seamless experience and encourage higher conversion from search to installation.

0 %

Increase in Keywords

Lets address your Questions today!

How did localization impact Koko’s growth?

By tailoring the app’s content to the German market through localization, Koko was able to resonate more deeply with local users, significantly boosting its organic visibility and conversions.

What role did ad campaigns play in reducing CPI?

Targeted and well-optimized ad campaigns allowed Koko to attract high-quality users while lowering acquisition costs, freeing up resources to further grow its user base.

Project Name

Koko – Strengthening Presence in the German Dating Market

Clients

Koko – Chat, Flirten & Dating

Date

23 April, 2023

Duration

10 Weeks

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Koko – Chat, Flirten & Dating

Project Overview

Challenges & Constraints

Projects Solution

Increase in Keywords

Lets address your Questions today!

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