In a fiercely competitive fantasy sports market, My Team 11 partnered with AppFillip to drive organic visibility, reduce dependence on paid campaigns, and acquire high-intent users. Competing with giants in the category, the brand required a sharp App Store Optimization (ASO) strategy and impactful user engagement to stand out and scale efficiently.
While My Team 11 offered an engaging user experience, it struggled with:
To gain meaningful traction, My Team 11 needed an ASO-first approach supported by organic outreach and brand visibility campaigns.
AppFillip designed and executed a holistic digital growth strategy focused on:
Precision keyword targeting and influencer-backed content marketing played a major role in pushing organic traffic and visibility.
By boosting keyword rankings and building an external presence (blogs, PR, social), we increased organic traffic, which reduced CPI over time.
Major keyword gains and visibility improvements occurred within the first 8 weeks. PR and social campaigns added momentum in weeks 9–10.
Yes. We customize strategies to align with sports seasons and user interest cycles, ensuring maximum impact during peak periods.
My Team 11 – ASO & Organic Growth Strategy
Fantasy Sports Apps
My Team 11
28 April 2024
10 Weeks
Our team will answer all your questions. we ensure a quick response.
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