Photic – Pic & Photo Editor

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Project Overview

In an increasingly saturated market of photo editing apps, Photic partnered with AppFillip to sharpen its app store presence. Despite a feature-rich toolset, the app faced discoverability issues, low organic downloads, and rising acquisition costs. With a global audience in mind, our team developed a targeted strategy to boost search visibility, engagement, and performance across key markets.

Challenges & Constraints

While Photic offered competitive features, it was held back by:

Breaking into top positions required precise ASO, culturally relevant content, and strategic promotional efforts.

Projects Solution

We delivered a full-spectrum app growth strategy using our proven ASO and UA methodologies. Our solutions focused on:

  • Keyword Optimization: Performed in-depth keyword research aligned with photo editing trends to improve visibility across regions.

  • Content Enhancement: Revamped app descriptions, feature callouts, and visual assets to improve conversion and clarity.

  • Localization: Adapted content to regional languages and cultural nuances for a more relatable user experience.
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ASO Performance

Lets address your Questions today!

By optimizing keyword metadata and localizing store content, we ensured Photic ranked for high-traffic search terms across multiple regions.

Our in-app prompts and user flow improvements encouraged reviews, session depth, and longer retention cycles—key to better ranking and user trust.

Absolutely. Tailoring content to different markets allowed Photic to resonate more deeply with local users, boosting both downloads and retention.

Yes! We blend ASO with paid campaigns (like Apple Search Ads and Google App Campaigns) to get the best ROI across acquisition channels.

Project Name

Photic – App Visibility & Growth

Category

Photo & Editing Apps

Clients

Photic – Pic & Photo Editor

Date

15 March 2024

Duration

12 Weeks

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