To expand their online casino presence beyond U.S. borders, Rivers Casino Pittsburgh partnered with AppFillip to penetrate the competitive UK gaming market. With limited traction on essential keywords, our mission was to elevate the app’s visibility through a robust ASO strategy—and the results were nothing short of game-changing.
Breaking into the UK digital casino market came with a unique set of challenges. Rivers Casino faced intense competition from well-established European brands and struggled to rank for high-traffic, relevant keywords.
To succeed, the app needed:
Achieving top keyword rankings was non-negotiable for effective market penetration and long-term user acquisition.
Our tailored ASO approach for Rivers Casino centered around enhancing visibility and engagement within the UK App Store ecosystem. Here’s how we tackled it:
Yes, we specialize in geo-targeted ASO strategies that localize content, keywords, and design for market-specific success.
In this case, top-10 keyword rankings were achieved within 7 weeks through continuous iteration.
Absolutely. Every campaign includes keyword performance dashboards and weekly optimization sprints.
Yes, our ASO strategies are industry-agnostic and customized based on market dynamics.
Rivers Casino – ASO Strategy
App Store Optimization
Rivers Casino
14 February, 2024
7 Weeks
Our team will answer all your questions. we ensure a quick response.
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