Tonki, known for its eco-friendly photo printing on cardboard frames, partnered with AppFillip to overcome localization challenges and expand within the French market. Despite a unique and sustainable offering, the app struggled to gain traction organically in France’s App Store. Our goal was to enhance visibility, connect with French-speaking users, and drive sustained growth through culturally attuned ASO.
While Tonki had a strong product-market fit, the app was hindered by:
A focused ASO strategy was required to bridge the gap between product quality and local discoverability.
AppFillip delivered a targeted French market strategy including:
By using region-specific keywords and culturally resonant copy, we dramatically improved the app's relevance and discoverability in local searches.
Localized visual content and in-app engagement prompts increased emotional resonance, boosting reviews and session length.
Absolutely. The localization framework we applied to France can be adapted to other languages and cultural contexts for similar results.
Tonki – Localized ASO for France
Eco-Friendly Lifestyle / Photo Printing
Tonki – Impression Photo Design
28 February, 2024
9 Weeks
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