Toon Poker, a Texas Hold’em card game app, had garnered impressive success in non-English-speaking markets, particularly in Thailand and South Asia. But the app’s next big challenge was to expand into English-speaking markets, such as the US and Europe. To do so, Toon Poker needed an effective ASO strategy to drive downloads, increase visibility, and secure authentic user reviews to build credibility in these new regions.
A focused ASO strategy was required to bridge the gap between product quality and local discoverability.
We crafted a holistic ASO strategy focused on Toon Poker’s unique value proposition—an engaging, multilingual Texas Hold’em game:
By tailoring app content and visuals to resonate with the preferences of users in new regions, Toon Poker was able to attract and engage English-speaking players effectively.
Authentic reviews significantly increased trust and provided the social proof needed to convince new users to download the app, boosting both conversion rates and overall downloads.
Toon Poker – Expanding into English-Speaking Markets
Games (Card / Casino)
Toon Poker
22 March, 2023
12 Weeks
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