Toon Poker

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Project Overview

Toon Poker, a Texas Hold’em card game app, had garnered impressive success in non-English-speaking markets, particularly in Thailand and South Asia. But the app’s next big challenge was to expand into English-speaking markets, such as the US and Europe. To do so, Toon Poker needed an effective ASO strategy to drive downloads, increase visibility, and secure authentic user reviews to build credibility in these new regions.

Challenges & Constraints

Gain traction in competitive English-speaking markets, especially in the US and Europe.
While Toon Poker excelled in its existing markets, it faced visibility issues and a lack of organic reach in English app stores.
Comprehensive ASO, strategic backlink building, and leveraging press releases to raise awareness and foster growth.

A focused ASO strategy was required to bridge the gap between product quality and local discoverability.

Projects Solution

We crafted a holistic ASO strategy focused on Toon Poker’s unique value proposition—an engaging, multilingual Texas Hold’em game:

English-Specific Keyword Research: Identified high-impact keywords tailored to the English-speaking audience, enhancing the app’s searchability and ranking in the US and Europe.
App Description & Content Optimization: Refined the app’s metadata and visuals to appeal to new users while keeping its original charm for its loyal player base.
Press Release Campaign: Created impactful press releases that highlighted Toon Poker’s unique features, spreading awareness through trusted media outlets.

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Organic New Users

Lets address your Questions today!

How did Toon Poker bridge the cultural gap for English-speaking users?

By tailoring app content and visuals to resonate with the preferences of users in new regions, Toon Poker was able to attract and engage English-speaking players effectively.

What’s the impact of genuine user reviews?

Authentic reviews significantly increased trust and provided the social proof needed to convince new users to download the app, boosting both conversion rates and overall downloads.

Project Name

Toon Poker – Expanding into English-Speaking Markets

Clients

Toon Poker

Date

22 March, 2023

Duration

12 Weeks

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Toon Poker

Project Overview

Challenges & Constraints

Projects Solution

Organic New Users

Lets address your Questions today!

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