At AppFillip, we partnered with XM Trading, a global financial trading app, to amplify their app store visibility and user acquisition through a comprehensive app marketing strategy. By addressing organic performance, keyword optimization, and reputation management, we successfully elevated their ASO game in highly competitive markets.
Despite having a robust trading infrastructure, the XM APP was struggling in two critical regions: South Asia and the UAE. Competition in these markets was fierce, and the app lacked visibility for high-volume trading keywords. Organic downloads were low, and user retention suffered due to poor discoverability and average app store ratings.
The main challenge was to deliver quick, impactful results to improve organic growth, especially in regions where dozens of similar financial apps were competing for attention.
We launched a full-scale App Store Optimization and Growth Hacking campaign tailored to XM’s goals and regional needs. Our approach was structured around five key pillars:
Yes, we specialize in ASO for fintech, trading, and banking apps with proven results across regions.
Most clients see noticeable changes in visibility and downloads within 4–6 weeks.
Absolutely. We manage both organic and paid app growth strategies for maximum ROI.
We use proactive sentiment analysis, user feedback loops, and incentivized ratings to boost app reputation sustainably.
XM Trading - Organic Rank Growth
ASO & App Growth
XM Trading
22 March, 2024
4 Months
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