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Re-engagement

Re-engagement is your marketing strategy that aims and entices users that are no longer participated in a application when they have been through a effort, usually of their advertisement variety.

Re-engagement is your marketing strategy that aims and entices users that are no longer taking part in an application when they have been through an effort, usually of their advertisement variety.

Re-engagement is the tradition of serving advertisements to users who’ve shown intent to convert through an earlier participation (e.g., by clicking on an ad). They look upon the net and in-app, maintaining brands facing bounced traffic to deliver them back (and finally convert).

It is an influential marketing strategy for many verticals. It’s a powerful practice which prioritizes advertisements spent on users that — based on preceding intent — have been identified as prone to convert.

That’s the reason most entrepreneurs are using their advertising spend to re-engage users who have an inclination to observe a larger ROI compared to several other digital channels.

It is a highly effective marketing and conversion marketing tool which works best within a wider digital strategy, such as advertisements across all electronic channels — net, email, mobile internet, and in an app.

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