Email marketing strategy is direct marketing for a commercial message to a group of people using email. In the broadest sense, every email sent to a potential or current customer could be considered email marketing. 67% of marketers say that strategic goal their organization wants to achieve in delivering highly relevant content is a through email marketing plan and email advertising.
For the powerful e-marketing strategies here is a list of top ten tips. It begins with building a list, continues with data management, and ends at revenue generation.
Email marketing strategy
1) Building an acquisition strategy
Analyzing those places where customers are already engaging with your brand. It also determines how to drive interactive engagement and enhance those experiences with new techniques and tools. Information about which audience growth strategies are working for marketers — and which ones are not it will check out by the Audience Growth Survey.
2) Optimizing for mobile is extremely important
About 63% of US consumers delete emails immediately as per Return Path points, in case if you are not optimized for mobile. From the start, it offers an elegant mobile experience. If there is perfectly optimization for mobile in an initial welcome email then subscribers will know about the pleasant mobile experience for their time spent.
3) Your data should always be relevant
Your current data will make sure that you are sending targeted communications, not “batch and blast” messages. Using the simple data points like gender and location that can dramatically improve your subscriber experience. Social media that you are using an email, as customers are looking for different information in each of those channels.
4) Personalize your email whenever possible
The mobile subscribers, website visitors and email and those who have connected with you on social media will appreciate your messages. Even they are more personalized. Moreover, the personalized recommendations for marketing emails for the ultimate in one to one communications.
5) Email drives accessibility across channels
The desktop messaging experience is quite similar to smartphones & tablets one. To take later action from their computers many consumers purposely “park” messages. It is the ability that easily archives and accesses the messages at a later time influences consumer channel preferences.
6) Permission to use
With “permission marketing” email channel is permanently linked —namely, that before sending customers email marketing messages brands should first seek permission. Once you have received permission then the next step is personalized and building of data around the consumer. It is an effective online email marketing strategy.
7) Email driver deals
People prefer email to Facebook for dealing because as compare to waterfalls of posts that is the news feed it is harder to miss deals in the inbox. To push consumers to websites and spread the information about offers, there is a use of social networks. At present and other approaches leave money on the table.
8) Sharing is not just for social network
If your brand is emphasizing that only the consumers share using social networks, where you are reaching just the tip of the iceberg. Below the surface are the introverted, the private, and the cautious consumers who share content off your radar using email & word of mouth. Also, for brands, private communications are very much beneficial, as a friend’s thoughtful personal endorsement.
9) Did they abandon before they bought?
A number of abandoned cart emails buy at hand, and that product will typical from purchase window. For the instant, more time is required by some expensive purchases to justify the spend, so the purchase window is larger. Conversely, a deserted cart email about cooling or heating system that should be sent in a fast manner.
10) Automate your post-purchase messages
For a week, a month and 90 days post-purchase there is re-engagement campaign for a week. Moreover, it determines that point when subscribers will typically purchase the brand again. To personalize it starts from there and even further it send dates. There is the foundation for interactive marketing when an email in combination with a strong website & user experience.
So this is all about email marketing strategy. Finally, share your comments below if you have any query.
Source By:#exacttarget
