How to Market and Promote Your Android or iOS App
Make Your App Useful
No matter how well you market your mobile app, if it’s not something people need, they aren’t going to be interested in your app. Your mobile app doesn’t have to be just an extension of your website or another version of your online store that would be of interest to only your current customers.
You can get creative and come up with something that will attract the general public and put your brand name in front of them.
Don’t Forget ASO
App Store Optimization is something that you need to stick together and keep in mind for entire app development and promotion process. ASO is all about increasing your app rankings on keywords that are relevant to your app and on which users are most likely to convert.
When an app user searches for any app in the app store and play store, then they will always look at the first search result that appears in front on the first page. They will trust that either Apple or Google will show them the highest quality apps first and the lower quality of it.
A QR Code is a two-dimensional barcode that is readable by smartphones. It allows encoding over 4000 characters in a two-dimensional barcode.
When you’re targeting the smartphone generation for your mobile app, then QR codes are the best way to advertise. You can add app QR code to your website, brochures, business card, mailings, receipts, or storefront window.
If you’re considering PPC advertising for your mobile app, be sure to put your ads on mobile devices. Google offers mobile ads to target users while they are searching on their mobile devices… And when they are on websites that display Google advertisements…
Social Advertising to build interest in your app
Social advertising allows you to target people specifically by demographics and interests. well, if you know the most likely users for your mobile app, you can make sure that they are the only ones who can watch and click on your ads.
It probably comes as no surprise that Facebook is one of the biggest players in digital advertising, indicating that social media advertising is front and center in the digital ad world.
Guest Blogging to increase audience
Guest blogging is such a great way to build good traffic audience.When it comes to marketing for your mobile app, you can post on a variety of blogs. You can post on technology blogs about mobile devices.
You can also post on blogs which are related to the niche your target audience will be most interested in reading. And The key is to aim for blogs whose audiences would be most likely to download your app.